Public Relations & Social Marketing Insight

10 key skills that are elemental to the role of a marketing maven. A complete job description would include the following wish list. It is the goal of content marketing to build trust and brand loyalty in your key constituencies. This is done through articles, through videos, through blogs, visuals and social media engagement.

Finding someone to head your company’s internal content marketing efforts is extremely difficult because there are so many responsibilities under the content marketing umbrella and your marketing maven will need to possess a diverse skill set.

Below, I have focused on 10 key skills that are elemental to a this role. While it may be impossible to find a single person will all of the following skills, a complete job description would include the following wish list....

CMOs have been grappling with the emergence of new technologies such as social, mobile and other digital channels over the past five years. The challenge — and perhaps opportunity — is about to go into overdrive over the next five years. Now, CMOs will have to grapple with the added complication and explosion of the Internet of Things (IoT), artificial intelligence and virtual reality technologies — technologies that will dramatically transform how buyers engage with brands.

If you lose their interest, buyers can switch brands or cut the cord with a keystroke. Marketers need to be listening and responding, not just in every channel, but in every place and every moment.

But what does this mean in practice?

The path to 2020: Marketers seize the customer experience

Marketo turned to the EIU to help with the answer. EIU surveyed nearly 500 CMOs and senior marketing executives around the world to learn what these experts thought about the technologies and customer trends that are most likely to change marketing over the next five years....

Advertising executive Andrew Teman wrote a blog about why he's dropping out of the game because of Oreo's infamous Super Bowl blackout tweet...

....Real time marketing has become the "it" thing in advertising. Minutes after the royal baby's birth, a slew of marketers tweeted out pre-packaged images and messages "spontaneously" reacting (and capitalizing) on the moment.

Teman continues: "In bestowing this award on this piece of work, we’re actually exposing a really sad truth. That the advertising industry has become so top-heavy with cost and process and approvals and meetings and waste, that the idea of just making a simple image, and deploying it to a simple platform at an opportune moment, is considered at this point to be ground-breaking."...