- 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
- 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans.
- Facebook users who ‘like’ a brand’s Facebook page are 33% more likely to buy a product, and 92% more likely to recommend a product to others. (source: Chadwick Martin Bailey)
These facts suggest social media builds brand loyalty. But does it?
See for yourself. Here are 11 compelling case studies that prove social media builds brand loyalty....
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