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Scoop.it!
Looking for effective ways to streamline your social media marketing tasks? 
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Scoop.it!
As social media became seen as the next start up gold rush, the older generation of software providers in email marketing and lead generation rushed to join the party. This saw the rapid evolution of platforms like Marketo, Eloqua and Pardot amongst many. Here is a timeline from Marketing Automation Insider that suggests the journey started in 1992 with Unica. According to them the industry is now $1.65 billion industry and has seen $5.5 billion in acquisitions by Salesforce, IBM, Adobe and Microsoft and others....
Jeff Domansky's insight:
The splintering of media, social networks and digital disruption has made a marketing platform vital. Jeff Bullas provides an excellent overview and shares 10 top digital marketing automation tools. Recommended reading. 9/10
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Scoop.it!
Wondering if you should be thinking about implementing a marketing automation tool?
Jeff Domansky's insight:
Ian Cleary serves up several valuable automation tools worth considering.
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Very useful tips on how to use If This Then That (IFT TT) to automate some of your social marketing.