Public Relations & Social Marketing Insight

...like thousands of other words and phrases, it has many definitions including “a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” However, in our world of marketing and advertising, it means something completely different and according to Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, “In the age of the social web, social proof is the new marketing.”

Basically if someone else has done it or used it and talked about it online, that’s social proof. As a B2B or B2C company, how do you go about getting people to talk about you or your product? And more importantly what do you do with that social proof once you get it?...