Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Transformation in digital marketing: five ways to work

Transformation in digital marketing: five ways to work | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - May 30, 2013 9:02 AM

Digital marketing has experienced not so much a revolution but a rapid evolution and transformation in the way we market....

 

It is not so much a revolution but a rapid evolution and transformation. The growth of digital media, the convergence of paid, owned and earned media practices and the rapid growth and adoption of mobile and video have fueled change in the way we work in 2013.

 

If you add to this equation the technological changes and innovation and the catalyst that is social media and content marketing it becomes apparent that dealing and adapting to change is a digital marketing necessity rather than the option that it used to be. ...

Jeff Domansky's insight:

This is a really thoughtful look at technology and its impact on digital marketing and how to respond.

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The Next Phase of Social Business is the Collaborative Economy | Web Strategy by Jeremiah Owyang

The Next Phase of Social Business is the Collaborative Economy | Web Strategy by Jeremiah Owyang | Public Relations & Social Marketing Insight | Scoop.it
From www.web-strategist.com - May 8, 2013 9:29 AM

What’s the next phase of Social Business? That’s the question I’m frequently asked. Without a doubt, the next phase is the Collaborative Economy. What’s that? That’s where brands will rent, lend, provide subscriptions to products and services to customers, or even further, allow customers to lend, trade, or gift branded products or services to each other.

 

This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce. Customers are already starting to conduct these behaviors among themselves using TaskRabbit, AirBnb, Lyft, and many others tools –some of these are disruptions and opportunities to brands.

 

The next phase of Social Business is the Collaborative Economy; Brands will enable customers to share, trade, lend, gift products and goods using social technologies....

Jeff Domansky's insight:

Compelling reading. This quote from Jeremiah Owang says it all: "This unstoppable trend is fueled by the social web, the specific features include relationships, online profiles, reputations, expressed needs and offerings and ecommerce."

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The 10 Most Important Attributes of a Content Marketing Maven

The 10 Most Important Attributes of a Content Marketing Maven | Public Relations & Social Marketing Insight | Scoop.it
From smallbiztrends.com - May 14, 2013 1:14 AM

10 key skills that are elemental to the role of a marketing maven. A complete job description would include the following wish list. It is the goal of content marketing to build trust and brand loyalty in your key constituencies. This is done through articles, through videos, through blogs, visuals and social media engagement.

 

Finding someone to head your company’s internal content marketing efforts is extremely difficult because there are so many responsibilities under the content marketing umbrella and your marketing maven will need to possess a diverse skill set.

 

Below, I have focused on 10 key skills that are elemental to a this role. While it may be impossible to find a single person will all of the following skills, a complete job description would include the following wish list....

Jeff Domansky's insight:

This was a really interesting article that highlights how the marketing role has changed and how challenging it is to play this role and to recruit talent with this expertise.

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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it
From www.socialnomics.net - April 9, 2013 1:45 AM
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Sarah Betts's comment, April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.
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