Public Relations & Social Marketing Insight

The current state of media and marketing is constantly changing. And a forward-thinking approach is necessary. Here are 5 tips to stay ahead:

1. Create More Opportunity You have the ability to make useful things faster and better than any corporation. Relying on publicity to get attention is like bungee jumping off a bridge. The adrenaline is groovy, and Cloud 9 is fun. But…then what? Publicity can bring opportunity. But it shouldn’t be your only path. Why? Fame is fleeting. You want to bubble up from the bottom, not float down from the top....

Does advertising still have a place today? Take a look at what Jeff Rosenblum thinks in this Q&A....

... Q. You also say that instead of just spending huge amounts of money on advertising companies should first look inward and spend money on making themselves better, on improving their products.

A. That is the revolution in a nutshell. Take that lens and turn it inward and focus on behavior. Create an incredible platform. The advertising industry, in many ways, hasn't changed since the days of “mad men." And since the days of "mad men" the industry has been known for being full of shit. But being full of shit doesn’t work anymore.

Q. It seems to me that your philosophy overlaps a lot with what we’re trying to do at HubSpot. Our co-founders talk about megaphones and magnets, the idea being that instead being a megaphone and using outbound tactics to “spray and pray,” you’re better off becoming a magnet, and using content to draw customers toward you....