Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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LTE, smartphones & video are adding up to a mobile data boom

LTE, smartphones & video are adding up to a mobile data boom | Public Relations & Social Marketing Insight | Scoop.it
From gigaom.com - June 4, 2013 1:23 AM

The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video.

 

The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...

Jeff Domansky's insight:

Here's a look inside several important mobile market trends will impact business and marketing in several important ways.

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Sherri Kesinger's curator insight, June 5, 2013 12:48 AM

Mobile and your marketing plan...
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Social Media Mobile Marketing | Socialnomics

Social Media Mobile Marketing | Socialnomics | Public Relations & Social Marketing Insight | Scoop.it
From www.socialnomics.net - April 9, 2013 1:45 AM
Mobile marketing on social media, where to spend you dollars... Mobile use is on the rise, and so are mobile advertising opportunities. The analyst firm Gartner estimates that this year, more people will use their mobile phones to access the Internet than they use their PCs, making it crucial for brands to be advertising in the mobile space. According to Gartner’s forecasts for mobile advertising, worldwide mobile ad revenues will top $11.4 billion in 2013, up 19 percent from 2012. But where is the best place to put your mobile ad dollars? There are many options, particularly on social media. Facebook, Twitter and Google Plus, three of the largest social media platforms, offer advertising opportunities to reach their mobile users. There are also options for Windows Phone 8 operating system, though they are less-discussed and for this article, we’ll stick to the main three above. Let’s take a look at the difference between mobile advertising on these three social media giants....
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Sarah Betts's comment, April 9, 2013 3:33 AM
I dont blame companies for using social media to promote their products especially if teenage to young adults is their target market. I get annoyed with ads on social media sites and often ignore them but for the most i dont mind liking a page for a company that I like. Its true everyone has a callphone and the majority of the population has a fine that can connect to social media sites. We can check in at locations add who were with a comment and a photo. Companies use social media because its low cost advertising and its also a great way to connect with consumers. I have never used google plus i must say i only use Facebook. I have Twitter but hardly use it.
Jeff Domansky's comment, April 9, 2013 1:29 PM
Great comments Sarah and Rutu. There's no question consumers don't want more junk pushed at them, especially in the form of "old" marketing and advertising. If your content is truly high quality, many consumers will welcome. But it had better be useful, entertaining or because the delete button is one second away.
jaynalocke's curator insight, April 16, 2013 10:52 AM

I love the term "socialnomics". It's one of those new words that just makes intuitive sense.
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How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter

How Are Moms Using Social Media (And Why Does This Matter To Marketers)? | AllTwitter | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - May 13, 2013 3:43 AM

Did you know that a recent study showed that almost half (44 percent) of moms have gone on to make a purchase after a friend posted a recommendation or liked a product on a social media site?

 

We’ve been here before, of course (many times), but it bears repeating – moms and social media make a great mix, and if these socially savvy ladies are a demographic fit for your business then you should absolutely be engaging with them – frequently – within your marketing campaigns.

 

You need more proof? Moms love to share information about products. Your products. More than nine in ten (92 percent) pass along information about deals or finds to others, and 78 percent of moms follow brands on social media to get coupons and discounts (compared to 55 percent of other folk).

 

They’re mobile, too – 89 percent of moms use their smartphone to check social media on the move....

Jeff Domansky's insight:

Useful study that confirms several social media "truths."

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Jeff Domansky's comment, May 13, 2013 2:37 PM
Thanks all for comments and glad it was useful.
Val&co's curator insight, May 14, 2013 2:42 AM

Attention, pas transposable dans le contexte français
Done4USocialMedia's comment, May 15, 2013 4:39 AM
As a working Mom I find social media so valuable and ours are the best recommendations you could wish for.
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