Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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LTE, smartphones & video are adding up to a mobile data boom

LTE, smartphones & video are adding up to a mobile data boom | Public Relations & Social Marketing Insight | Scoop.it

The world of mobile is getting faster and faster, and that means more LTE everywhere. It also means less talking, more Facebook and, of course, more video.

 

The bottom line — we are only just getting started. Some data points from Ericsson’s mobility report. We all must love watching video on the go, or else why would Ericsson say that video traffic is growing on the mobile networks by 60 percent annually. Ericsson, which released a new mobility report this morning, says that we will continue to see this trend as more people start to use smartphones and use them for everything.... It all adds up to powerful marketing potential...

Jeff Domansky's insight:

Here's a look inside several important mobile market trends will impact business and marketing in several important ways.

Sherri Kesinger's curator insight, June 5, 2013 12:48 AM

Mobile and your marketing plan...

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How To Craft A Mobile Strategy For Your Business | ReadWrite

How To Craft A Mobile Strategy For Your Business | ReadWrite | Public Relations & Social Marketing Insight | Scoop.it

Want to get a mobile presence but not sure where to start? Check out the mobile decision tree and find your path. It’s go time.

 

Your business has finally decided to jump into the world of mobile apps. But, where do you start? There are so many decisions to make. Do you develop “native” apps for iOS and Android? What is this mobile Web thing that people keep talking about? What the heck is an API anyway? Creating a mobile strategy is a matter of both knowing your business and knowing your app options...

Jeff Domansky's insight:

Helpful starting point for mobile strategy.

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