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Scoop.it!
...Data included in our new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search...-
Jeff Domansky's insight:
Interesting look at trends and where digital agencies are going in terms of services offered with the emphasis on integration. 
Scoop.it!
Here’s a specific example of how we are leveraging our attendance at a conference to create value and interest in our current and potential clients. Our company focuses upon Cybersecurity, and there is a conference called BlackHat that has become a mecca for hackers, hackivists, and those who are involved in the security industry. Many of our customers are under budget constraints and can’t attend conferences, so while going to training and seminars at the conference this year our security engineers will be leveraging social media to make sure that our customers and followers can virtually gain access to the latest trends and exploits....
Jeff Domansky's insight:
Really useful integrated marketing case study: How Social Media are being used, and how everything is changed by them.
Carlos Bisbal's curator insight,
July 23, 2013 9:15 AM
Como crear una campaña de Social Media con éxito para una Statup |
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How are you integrating social media at your workplace? If you are not spending time integrating, you may be headed in the wrong direction....After working with social media platforms, I have really found the key to success is “Integration”. Integration of social media into other forms of marketing media and business processes is the key to success. At some point, I think the term social media will go away and people will once again refer more to the internet as a whole rather than social media.Here are some great ways to integrate social media into your current marketing media and your business processes...
Jeff Domansky's insight:
Really useful look at the importance of integrating social media with other communication and marketing.
Danielle Petersen's comment,
September 26, 2013 7:48 AM
@Lily Tran I agree with Lily. The points in the article were to the point and explained in detail so that you got a full understanding of what it was they were discussing. I totally agree with the statement “Social Media isn’t the answer, it’s part of the system” While yes, Social media is now a massive part of everyday life, it is not going to be right for every business or every customer, for this, it is good to make sure you have ways you are contactable through social media (i.e facebook twitter and the like) but ensure you have other ways to be contacted and other platforms you advertise on.
DavidShin's comment,
September 26, 2013 9:26 AM
@lily Tran, I agree with your comment that Social Media is almost the Key marketing method these days.. especially for most small businesses! as it attracts their target market and the usage of social media apps,websites,mobiles etc are constantly increasing and the gap between mobile users and non mobile users are shrinking by the second.
Brochures are very good, I personally think that the motivation level must be quite high to read a brochure and then go on to potentially seeking for more information through social media pages because people will not risk to waste time to show interest on brochures that are irrelevant to them... especially with current times where people are living faster than ever. 
Jooyoung Kim's curator insight,
May 12, 2014 9:45 AM
According to this article, the key to successful business is integrating social media with other media. The secret to successful "Integration" is the transformation of social media into marketing media and business processes. Some ways of integrating social media into current marketing includes the use of brochures, content marketing, tradeshow marketing, client services, invitations, job recruiting, developing new leads, and keeping in contact with current clients. These help to ensure effective promotion and exposure of businesses in the market. However the article did emphasise the fact that social media is not always successful. That being so, it is important to continue to focus on sales, creating new accounts and retaining current accounts. |
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