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There is a misconception that mobile Internet use mainly occurs on the go, when people are travelling to and from work for example. This is not the case; mobile devices are widely used at home as second screens and at the workplace. Now is the time to get on board with mobile marketing and mobile business.
Mobile device users are five times more likely to abandon your website, if it is not mobile-optimized. It is vital to enable mobile capability for your website to lessen the risk of losing valuable mobile Internet traffic, leads and greater business generation. Mobile optimization is no longer optional. If you offer a service, your content must be clear and attractive for mobile readers. If you offer products or run an ecommerce website, it needs to be optimized for mobile purchasing....
This is a powerful look at the impact of mobile marketing a business.
The most important take away and reminder for me was that people are using their smartphones at home and not just on the road. and they're doing that research about products and services on multiple screens.