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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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The Starbucks Coffee marketing research department is kept busy providing oodles and oodles of insights into the Starbucks brand through yearly brand audits. And take it from this former long-time Starbucks marketer: The company learns a lot from these studies. However, when it comes to measuring and managing the Starbucks brand on a daily basis, the Starbucks marketing department generally relies on a much simpler method—a brand checkbook. Just as your personal checkbook has credits and debits, a brand checkbook has credits and debits in the form of brand credits and brand debits. "Brand credits" are business activities that enhance the reputation and perception people have of a brand, and "brand debits" are those that detract from the reputation and perception of the brand....
Jeff Domansky's insight:
How Starbucks measures up using the simple concept of "brand credits and debits." Very interesting concept worth exploring. 
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From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....
I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.
Eight data things that marketing people believe that get them fired…. 1. Real-time data is life changing. 2. All you need to do is fix the bounce rate. 3. Number of Likes represents social awesomeness. 4. # 1 Search Results Ranking = SEO Success. 5. REDUCE MY CPC! REDUCE MY CPC NOW!! 6. Page views. Give me more page views, more and more and more! 7. Impressions. Go, get me some impressions stat! 8. Intent beats demographics and psychographics. Always....
Jeff Domansky's insight:
Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.
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Social media is full of numbers, but most of the time we don't use them in any actionable way. The reason is simple: Social metrics are often too complicated to understand, and they provide few clues on how we can improve our success. The reality is that the return on social media marketing can vary widely for each business.
Some companies see quick and immediate returns, while others fail to see much of anything at all. What could the problem be? And, more important, how can we be sure that our business won't fail online? This article looks to answer those questions by offering a few quick-and-dirty methods for gauging your online marketing strengths and weaknesses....
Jeff Domansky's insight:
Sometimes a post comes along that is just simple and practical. This is one of them.
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Price Waterhouse Coopers (PWC) asked some 150 CEOs about the trends they expected to be prevalent in the coming years as part of their 17th Annual CEO survey and found most bets were on technology. Some 86% of CEOs cited tech advances as the dominant global trend. But marketers beware! When it came to how well prepared their organizations are to capitalize on these transformative trends, only 36% of the CEOs surveyed considered that their corporate marketing capabilities were up to speed and ready to embrace change. According to the report, more than half of the CEOs responding were planning to change their customer growth and retention strategies to address the situation. The next few years are likely to see a new kind of interaction with customers as organizations acknowledge how technological advances are changing their relationships with consumers. The emphasis will no longer be on the single transaction—instead, the focus is shifting to a more sustainable “always on” relationship with customers. It’s what we’ve been preaching for longer than I can remember and it’s nice to see, even in a small study, that this mindset is catching on....
Jeff Domansky's insight:
Shelley Kramer says the implications are clear for marketing departments. Prove your value to your CEO or risk big changes.
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A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.
Jeff Domansky's insight:
Twitter can do leads. Here's how.
wanderingsalsero's curator insight,
May 17, 2013 10:28 PM
Is this true?
I wonder how it could be used for a dance studio? 
Jeff Domansky's comment,
May 18, 2013 3:27 PM
I think you could use it to complement other marketing. As a sole lead generator, not local enough I don't believe.
Chris Agro's curator insight,
May 21, 2013 10:08 AM
Very interesting - Twitter out performs Linkedin for lead generation? Worth looking into! #agrotising
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Social media sites such as Twitter and Facebook are on a meteoric rise, and so are social data. Here are five insights social data can provide for businesses....
With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various data services are popping up to answer the challenge of making sense of all this potentially advantageous consumer information. Here are five insights social data can provide for businesses....
Jeff Domansky's insight:
Here's a useful look at five ways social data can provide valuable insight for business.
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...The point is that companies spanning different industries have recognized the apparent worth of maintaining social media channels.
And a new study titled, “The Social Media Payoff: Establishing the Missing Link Between Social Media and ROI” reveals the potential monetary value of these channels. Research, conducted by LoyaltyOne, Medill and the Ivey Business School, indicates that consumer social media engagement with brands does in fact lead to increased sales.
The study, based on a 2-year analysis of consumers in Canada’s AIR MILES Reward Program (10 million members), shows that those who participated in program-related social media events increased their purchases from AIR MILES businesses by 15-30 percent over non-participants....
[Social payback ~ Jeff]
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Learn a little CLV love!