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Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by
Jeff Domansky
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A recent study shows Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation. For B2B marketers, that's a big deal. Here's a quick guide on getting the most out of your Twitter for lead gen campaign.
Jeff Domansky's insight:
Twitter can do leads. Here's how. 
wanderingsalsero's curator insight,
May 17, 2013 10:28 PM
Is this true?
I wonder how it could be used for a dance studio? 
Jeff Domansky's comment,
May 18, 2013 3:27 PM
I think you could use it to complement other marketing. As a sole lead generator, not local enough I don't believe.
Chris Agro's curator insight,
May 21, 2013 10:08 AM
Very interesting - Twitter out performs Linkedin for lead generation? Worth looking into! #agrotising
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Social media sites such as Twitter and Facebook are on a meteoric rise, and so are social data. Here are five insights social data can provide for businesses....
With social media sites such as Twitter and Facebook on a meteoric rise, companies are beginning to incorporate data collected from these social sites and their users into many aspects of their business from marketing to internal Human Resources issues – and with good reason. The sheer volume of social media data makes it incredibly difficult to analyze. However, various data services are popping up to answer the challenge of making sense of all this potentially advantageous consumer information. Here are five insights social data can provide for businesses....
Jeff Domansky's insight:
Here's a useful look at five ways social data can provide valuable insight for business.
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Price Waterhouse Coopers (PWC) asked some 150 CEOs about the trends they expected to be prevalent in the coming years as part of their 17th Annual CEO survey and found most bets were on technology. Some 86% of CEOs cited tech advances as the dominant global trend. But marketers beware! When it came to how well prepared their organizations are to capitalize on these transformative trends, only 36% of the CEOs surveyed considered that their corporate marketing capabilities were up to speed and ready to embrace change. According to the report, more than half of the CEOs responding were planning to change their customer growth and retention strategies to address the situation. The next few years are likely to see a new kind of interaction with customers as organizations acknowledge how technological advances are changing their relationships with consumers. The emphasis will no longer be on the single transaction—instead, the focus is shifting to a more sustainable “always on” relationship with customers. It’s what we’ve been preaching for longer than I can remember and it’s nice to see, even in a small study, that this mindset is catching on....
Jeff Domansky's insight:
Shelley Kramer says the implications are clear for marketing departments. Prove your value to your CEO or risk big changes.
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From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....
I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.
Eight data things that marketing people believe that get them fired…. 1. Real-time data is life changing. 2. All you need to do is fix the bounce rate. 3. Number of Likes represents social awesomeness. 4. # 1 Search Results Ranking = SEO Success. 5. REDUCE MY CPC! REDUCE MY CPC NOW!! 6. Page views. Give me more page views, more and more and more! 7. Impressions. Go, get me some impressions stat! 8. Intent beats demographics and psychographics. Always....
Jeff Domansky's insight:
Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.
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Discover how social marketing tools like Commun.it, BlogDash and Traackr can help you identify, connect with and engage industry influencers....
This month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers! Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers.
This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity. That’s not to say influencer outreach is easy, but that an array of low-cost tools are available to help marketers better identify, understand and connect with industry influencers. These social tools enable us to automate much of the research, to weed through a mass of data and identify trends or common characteristics among the people who can positively impact our business with a tweet, a blog post, or a thoughtful comment. Check out these social tools for brand marketers looking to more easily and inexpensively measure and act on influence in their industry....
Jeff Domansky's insight:
Here is a really valuable list of inexpensive social media tools for small business. They'll help you monitor results.
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Learn a little CLV love!