Your new post is loading...
From obsessing about real-time data to buying advertising based on ad impressions/page views to celebrating Likes, learn how to avoid eight common mistakes....
I'll expand my purview a little bit in this post, from just looking at silly metrics to also looking at silly data "things." My hope is to use these eight examples to illustrate to you how, if you are spending 30% of your time with data, you can use crazy cool data strategies/metrics to ensure many, many promotions.
Eight data things that marketing people believe that get them fired….
1. Real-time data is life changing.
2. All you need to do is fix the bounce rate.
3. Number of Likes represents social awesomeness.
4. # 1 Search Results Ranking = SEO Success.
5. REDUCE MY CPC! REDUCE MY CPC NOW!!
6. Page views. Give me more page views, more and more and more!
7. Impressions. Go, get me some impressions stat!
8. Intent beats demographics and psychographics. Always....
Really valuable explanation of eight common metrics that marketing people often get wrong. Nicely explained in depth.