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The CEO is not exactly tripping over themselves to integrate social media into your company's marketing plan. So, where does that leave you?
You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.
Yes, the company is doing well overall, but you and others know it could be turning an even bigger return on investment.
The sticking point, however, the CEO is not exactly tripping over themselves to integrate social media into your company’s marketing plan. So, where does that leave you?...
[How to make the social media case ~ Jeff]
