Advertisers are spending way too much on print, too little on mobile | Public Relations & Social Marketing Insight | Scoop.it
In a report by mobile analytics company Flurry, it appears the advertising industry still doesn't seem to understand the potential mobile advertising has, despite the fact that it'swhere consumers are spending tons of their time.

 

It’s no surprise that larger agencies aren’t quick to jump to an emerging and potentially risky platform, but the staggering growth that the mobile industry has seen over the past few years is a sign that these companies need to act faster to reach customers. ...