Why are Brand Culture, Personality and Voice So Important? | Business 2 Community | Public Relations & Social Marketing Insight | Scoop.it

An excellent post by Annie Infinite which includes the following:

 

...There are five qualities, in step with brand personality, that seem to be common to every good social media engagement strategy that I’ve seen or executed:
1. Authenticity
2. Relevancy
3. Respectfulness
4. Integrity
5. Fervor (a lust to spend your life doing what you are doing)....