Public Relations & Social Marketing Insight

If you have read OpenView Labs’s posts on market strategy before, you know that for our expansion-stage portfolio companies, we place utmost importance on having razor sharp focus on the right customer segment. In our work with the portfolio companies, go-to-market and product strategy development invariably starts with a review of the segmentation strategy, and judging from the number of vigorous discussions we have had on this topic, pinpointing the right segmentation strategy has never been a simple walk in the park for any company at any stage....