Public Relations & Social Marketing Insight

So you're ready to take on the next game-changing business to business (B2B) marketing analytics project… maybe setting up some marketing tests, perhaps testing a predictive response?...

Accurately tracking customers is critically important to the operations of Sales, Marketing, and Services. However, the business can realize much more value if customer data is linked across the company, helping you to really understand your business by enabling…

-  Tracking of new customers, to understand where the business is growing

-  Cross-selling opportunities

-  Customer models and segmentation

-  Unambiguous marketing lead lists that tie to sales responsibilities

-  Predictive models that prioritize customers for upgrades and renewals

-  Customer lifetime value analysis calculations...

Social media sites like Facebook, Twitter, Pinterest, LinkedIn and Google+ have become the epicenter of marketing campaigns for many businesses.

According to Social Media Examiner, “83% of marketers indicate that social media is important for their business.” While the act of posting content and interacting with followers is important, it’s even more important to measure the performance of your overall campaign. Doing so should ultimately help fine-tune your efforts, minimize mistakes and increase exposure.