Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Tools for creating polls and surveys

Tools for creating polls and surveys | Public Relations & Social Marketing Insight | Scoop.it
Any internet search will show that there are a huge number of online tools available for the creation on polls and surveys. The ones included here are some of the best I have used and show some of the variety of polling tools available.

Via Nik Peachey
Jeff Domansky's insight:

Nik Peachey shares useful survey tools.

Nik Peachey's curator insight, March 29, 2017 12:45 AM

A collection of tools for creating different kinds of surveys.

Mari Ohnstad's curator insight, April 13, 2017 8:21 AM

her er noen tips dersom du skal lage ordskyer eller enkle spørreundersøkelser for å fremme læringsutbytter i undervisningen

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Do Americans Really Trust Tech Firms More Than Banks For Banking?

Do Americans Really Trust Tech Firms More Than Banks For Banking? | Public Relations & Social Marketing Insight | Scoop.it

A Snarketing post by Ron Shevlin


I’ve been conducting consumer research in banking for a number of years now, and while it’s certainly debatable whether I’ve learned anything or not, I would argue that I have learned one thing: There IS such a thing as a stupid question when it comes to market research. 


Especially in the field of banking.In general, stupid research questions include those that pose false dichotomies or tradeoffs–like “What’s more painful? a) Going to a bank branch, or b) Sticking needles in your eyes.”


Don’t be surprised if 72% of survey respondents choose the first option. I’d like to stick needles in those people’s eyes…just to teach them to not give stupid answers when completing a survey....

Jeff Domansky's insight:

Ron Shevlin says there IS such a thing as a stupid question.

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How to Create Online Surveys People Will Actually Take | HubSpot

How to Create Online Surveys People Will Actually Take | HubSpot | Public Relations & Social Marketing Insight | Scoop.it

Even a goldfish can pay attention for longer than most people can nowadays. The ever-decreasing human attention span is one of the the biggest challenges marketers are faced with today.


For those looking to conduct market research through surveys, the fight for our audience's attention can seem incredibly discouraging. How can you expect to improve participation rates when people can't sit still long enough to make it through your questions?


If you want to encourage participation and avoid diluting your data, you've got to find a way to make people want to engage with the content. To learn how, take a look at the infographic below from the folks at qSample. It'll walk you through four interesting and helpful things to consider when crafting your next online survey....

Jeff Domansky's insight:

Uncover four key ingredients that'll help you increase online survey participation.

Marco Favero's curator insight, February 24, 2016 10:49 AM

aggiungi la tua intuizione ...

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Affordable Market Research for Solopreneurs

Affordable Market Research for Solopreneurs | Public Relations & Social Marketing Insight | Scoop.it

Ever wish you could read the minds of your target audience? Google Consumer Surveys is the next best thing. It allows you to survey the web with a tool so precise, it predicted the 2012 U.S. presidential election. And don’t worry – it’s affordable and easy to use.


How does it work? You start the process using the simple three-step creator, which will walk you through targeting your audience. You can choose to get a representative sample of your country’s population, or target a more specific audience by age, gender, geography, and a screening question to help further narrow your audience. You also have your choice of ten different question formats, including multiple choice, star-rating, image selection and more.


So when your survey goes out into the world, where is it going, exactly? That’s your choice. You can choose to distribute your survey through Google’s network of online publishers, or via the Google Opinion Rewards mobile app....

Jeff Domansky's insight:

Being a solopreneur doesn’t mean you have to play small. Google Consumer Surveys puts the power of affordable market research at your fingertips.

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