Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Does Branded Content Really Work?

Does Branded Content Really Work? | Public Relations & Social Marketing Insight | Scoop.it
From www.mediapost.com - May 18, 2017 12:30 AM

Polar tested different ad formats including image-based content (graphics, image galleries, and slide shows), article-based content, and video-based content. It tested more than 30 pieces of content, with each type tested by a minimum of 1,000 people  via desktop, mobile, and both.


Among the findings of the study, conducted in March 2017:


--Consumer awareness of a brand increased to 69% after engaging with branded content, while purchase intent was 51%. The study also used a control group with no branding.


--Incorporating companion display ads next to branded content improved purchase intent by 17% and didn’t have a negative impact on brand perception


--Imagery (infographics, image galleries, and slide shows) performed the best among content formats. And notably, video isn’t always needed to tell the story. However, imagery outperformed articles by 11%. 


"We found that consumers responded a bit more favorably when there was less obvious branding,” Bella said....

Jeff Domansky's insight:

Does branded content really work? Research says yes and that's great news for marketing.

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rodrick rajive lal's curator insight, May 18, 2017 12:40 AM
Somehow,  consumer awareness about brands has increased and people will always prefer to go for a branded product than any other one. 
 
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The Psychology of Lead Conversion: Why CTAs and Landing Pages Work

The Psychology of Lead Conversion: Why CTAs and Landing Pages Work | Public Relations & Social Marketing Insight | Scoop.it
From www.business2community.com - December 15, 2014 10:56 PM
Although psychology has been an integral part of marketing for many years, in recent years we have seen it become an even bigger component as more and more consumers turn to the Internet for information. In its most basic definition, psychology is the science of behavior and the mind.  As online marketing develops and grows out of consumer demand, so does psychology and an understanding of how consumers think and behave as they use the Internet for purchasing decisions.

How does psychology work in the process of lead conversion? First, let’s gain a better understanding of lead conversion in online marketing, specifically inbound marketing.  As you may know, call-to-actions (CTAs) and landing pages are an integral part of lead conversion and inbound marketing.
Jeff Domansky's insight:

Learn just how landing pages and calls to action work in converting consumers.

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Nomad Communications's curator insight, January 26, 2016 11:40 AM

With all the buzz about Content Marketing, Lead Generation and Lead Conversion, it's important to hit the pause button for s second, and think about  what drives someone to click a CTA or what emotional triggers are necessary to engage potential clients or customers. There's a lot of internal  processing that happens before you capture that lead.  Let's take a look---
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