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The Main Ingredient of Change | Harvard Business Review

From hbr.org - August 16, 2014 2:11 AM

...So we set out to remake our “play it safe” culture and empower our people to think bigger and act more boldly. We made “courage” one of our core values and built a new performance management system that encourages employees to take responsible risks and set ambitious goals. People now own the outcomes they deliver, and we reward those whose contributions have an exceptional impact.

Cultural values have to be modeled at the top to take hold, so we revamped our leadership team with courage in mind. Virtually everyone on the team is either new to his or her role or new to Campbell since I became CEO....

Jeff Domansky's insight:

Campbell's CEO Denise Morrison talks about changing culture to change the company and move it forward. Recommended reading 9 /10.

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B2B Marketing Trends That Will Shape Your Strategy - Anders Pink

From anderspink.com - October 28, 2013 1:17 AM

B2B marketing strategies are having to constantly change and adjust in the light of new trends driven by B2B buyers and technology. We have identified the key B2B marketing trends and how they may shape your future strategy. To keep this article short, as there is a lot to cover, we have put in links to more detailed articles as appropriate, should you want to read further.

Typically B2B marketing is segmented into outbound marketing such as email campaigns and inbound marketing such as SEO, social media and content marketing. The general shift has been towards inbound marketing as buyers increasingly manage the early stages of the buying process without contacting vendors by reviewing websites, talking to peers in the industry and reviewing resources. This allows them to often filter and shortlist without ever talking to a sales rep....

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Steve Rayson shares eight valuable marketing trends that will impact how you develop your business strategy.

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5 Types of People Who Will Lead Tomorrow’s Marketing StrategiesStrategies | Capgemini

From www.content-loop.com - October 25, 2013 2:58 AM

Is the CMO’s role still about marketing? I got to thinking about this recently after reading a Forbes article about the emergence of the “Eclectic CMO.” In short, this refers to a marketing leader who doesn’t have the traditional marketing pedigree or resume.

In the past, marketing was about the four Ps. Today, marketing strategy is about delivering smart content to help leaders innovate and grow their businesses. Audience fragmentation, social media and, more recently, Big Data, have changed the rules of content marketing. In sharp contrast with the strategies of a few years ago, influencer engagement and a solid mobile strategy are now emerging as the keys to success in this arena.

This revolution has opened unconventional paths to the CMO role. As a result, companies are hiring CMOs with more diverse sets of credentials, skills, and experiences.If you’re wondering what it will take to lead marketing into the future, keep your eyes peeled for professionals who fit into these five personas...

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Which type of future marketer are you?

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The Real Reason Marissa Mayer Should Catch Flack

From www.inpowerwomen.com - April 4, 2013 8:41 AM

Many pointed to the fact that Yahoo!’s working mom CEO got flack when Best Buy’s working dad CEO didn’t as unfair for gender inequity reasons.... ...Yahoo! builds exactly the kind of products designed to help work-at-home employees. On its face, then, Yahoo!’s rejection of such practices for its own employees looks like a brand misalignment. I mentioned this in a previous article and it generated a Twitter conversation that I thought deserved more than 140 characters. Lest you think that I am supporting the shut-down of work-at-home policies, I’m not. I want to show you that the extent to which such policy changes are made intentionally, and communicated in ways that help reinforce the brand promise to employees and customers, even unpopular decisions can reinforce a brand’s market position. Best Buy will have an easier time of this than Yahoo! for reasons outlined below. Creating a brand that makes sense to the market – especially when a leaked employee memo can the internet ablaze as Yahoo!’s did – means you have to avoid the 2 biggest mistakes of internal branding....

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Creating Value from Analytics: The Nine Levers of Business Success

From businessoverbroadway.com - November 4, 2013 3:50 AM

IBM just released the results of a global study on how businesses can get the most value from Big Data and analytics. They found nine areas that are critical to creating value from analytics. You can download the entire study here.

The researchers identified nine levers that help organizations create value from data. They compared leaders (those who identified their organization as substantially outperforming their industry peers) with the rest of the sample. They found that the leaders (19% of the sample) implement the nine levers to a greater degree than the non-leaders. These nine levers are...

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Another way that leaders are successful involves how they use big data. Interesting study of the nine levers to success

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"Blockbusters": Why The Long Tail Is Dead And Go-Big Strategies Pay Off

From marketingland.com - October 26, 2013 12:31 PM

Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate to other sectors.It was a fascinating talk.

To introduce her premise, Elberse compared the strategies and results of two business leaders in the entertainment world: Jeff Zucker, as head of NBC and Alan Horn as president of Warner Bros. Elberse explained, Jeff Zucker focused on cutting spending and managing for maximum profitability across all of its programming. Alan Horn, on the other hand, had the opposite strategy: embrace risk and make a few huge bets a year.

The results? NBC fell from number one to the number four network and profits tanked. Warner Bros. experienced one of its most profitable decades under Horn’s leadership.

“The notion of smaller bets being safer is a myth,” Elberse told the audience. “It is safer to make bigger bets because they are likely to have bigger outcomes.”...

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counter intuitive management thinking. Rethinking longtail strategies and how they don't really work.

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7 Social Media Tips for CEOs | Mashable

From mashable.com - June 4, 2013 2:16 AM

Businesses can no longer afford to have top leaders sit on the social media sidelines, a new study finds. More than three-quarters of executives worldwide believe it is a good idea for CEOs to participate in social media, the research from public relations firm Weber Shandwick and research partner KRC Research found.

The study identified a wide array of benefits that come with top executives who are socially active online. More than 70% of those surveyed said CEO sociability increases information-sharing throughout the business, improves company reputation, demonstrates innovation, humanizes the company and improves business results....

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Social CEOs can have a communications domino effect on and within their organizations.

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