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Scoop.it!
The problem with most business and leadership advice is that it's a little like this: The two circles aren't the point. Getting the two circles right is a good idea, but lots of people manage that part. No, the difficult part is learning to see what an owl looks like. Drawing an owl involves thousands of small decisions, each based on the answer to just one question, "what does the owl look like?" If you can't see it (in your mind, not with your eyes), you can't draw it. 
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Scoop.it!
How do you compete with free? How does a wedding photographer or a travel agent—someone who used to make a good living performing a task that was hard to do without them—compete against ubiquitous free alternatives? There's only one way...
Jeff Domansky's insight:
I won't spoil Seth Godin's punchline. As usual, he's concise and brilliant!
Scoop.it!
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here. The qualities that have always been at the heart of business — a trusted human presence, responsiveness, honesty, and social communion — are at the heart of the social media strategy. We lost sight of these qualities for 100 years — the advent of mass media. We are not so much experiencing a revolution as a return to the way people have always wanted to do business with us.It is not really a revolution. We were just lost for awhile....
Jeff Domansky's insight:
Mark Schaeffer explores the true heart of business
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Scoop.it!
Anita Elberse turned the long tail on its head during her keynote at the FutureM conference hosted by MITX in Boston last week. The popular professor of business administration at Harvard Business School discussed her new book, Blockbusters, which looks at what drives huge success in the entertainment industry, and how these lessons can translate to other sectors.It was a fascinating talk. To introduce her premise, Elberse compared the strategies and results of two business leaders in the entertainment world: Jeff Zucker, as head of NBC and Alan Horn as president of Warner Bros. Elberse explained, Jeff Zucker focused on cutting spending and managing for maximum profitability across all of its programming. Alan Horn, on the other hand, had the opposite strategy: embrace risk and make a few huge bets a year. The results? NBC fell from number one to the number four network and profits tanked. Warner Bros. experienced one of its most profitable decades under Horn’s leadership. “The notion of smaller bets being safer is a myth,” Elberse told the audience. “It is safer to make bigger bets because they are likely to have bigger outcomes.”...
Jeff Domansky's insight:
counter intuitive management thinking. Rethinking longtail strategies and how they don't really work.
Scoop.it!
Learn about the "G'SOT" and why social media when used in marketing is nothing more than a tactic. There’s an old adage about the weather that’s gospel for mountaineers and meteorologists alike: There’s no such thing as good or bad weather. All we have is weather, and you have to be prepared for it — good and bad. Same goes for media and marketing. There’s no such thing as traditional or new media, just as there’s no such thing as traditional or social media marketing. All there is media and marketing, and both have always been and always will be in a constant state of tactical evolvement. In fact, when people talk or write about “social media marketing” being a discipline unto itself – one requiring a unique skills set and understanding to master – all they’re really talking about is the last item in what I like to call the G’SOT. And unless you understand the difference between Goals, Strategies, Objectives and Tactics (the G’SOT), you’re likely to dismiss anything else there is to say on the subject. So, for the uninitiated...
Jeff Domansky's insight:
What a thought-provoking post! Applies to many professions and industries disrupted by social media. Really made me think. Highly recommend it. 9/10
malek's comment,
September 28, 2013 5:25 PM
highly informative, and not only for the uninitiated. Thanks
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Another super Seth Godin post reminding us that sometimes simplifying is silly.