Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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10 Steps To Launching A Mobile App

10 Steps To Launching A Mobile App | Public Relations & Social Marketing Insight | Scoop.it

219,000 mobile apps launch every year, less than 1% of them will be giant.


Household names like Facebook, Instagram, Twitter, SnapChat, and more take years of work. Successfully launching a great mobile app is hard. At VUE we’ve seen thousands of apps come through and in our past helped apps get hundreds of thousands of downloads.O


ur friend’s over at LinkTexting recently wrote a post called 10,000 apps later and lessons learned about the optimizations you should follow to create a great app.


It’s critical to get the app into a lot of user’s hands early, talking with them, and improving the app.


We’ve outlined a few mission critical steps to launching your new app that we grouped into 4 stages....

Jeff Domansky's insight:

This is a really useful social marketing blueprint for startups planning to launch.

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Remove Abstraction: How to Build Something that People Can't Ignore | Clarity

Remove Abstraction: How to Build Something that People Can't Ignore | Clarity | Public Relations & Social Marketing Insight | Scoop.it

When Dropbox’s waiting list for beta users sat idling at around 5,000, CEO Drew Houston compiled a three minute product demo video (as a Minimum Viable Product) to show potential customers how it would work in real time. At this stage, Dropbox didn’t have a lot of options left on the table to convince investors and beta users alike that file synchronization was a problem that needed to be solved – and that Dropbox was the solution to do so.


Though their customers couldn’t physically interact with the product, the in-depth walkthrough (combined with a healthy dose of geek humor) transformed an abstract idea of how a file syncing solution might work into a product that people could envision using IRL...

Jeff Domansky's insight:

Learn an invaluable launch lesson from Dropbox. Recommended reading 8/10

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