Public Relations & Social Marketing Insight

Talking to people and potential customers is useful for learning but not validating. To validate your idea you need really need both acquisition and activation data. These are the first two metrics that matter when determining whether you have a product or business. Acquiring users through advertising channels and activating or converting them shows real validation.

 

Because building a landing page requires less effort than starting a business or building a product, this can be an easier way to validate or invalidate an idea. By using learnings from customer interviews and basic market research one can look at setting up a landing page for further validating or invalidating your idea....

When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.

So how do you balance your remarkable content creation with your web design needs? Why, with your 'About Us' page, of course! For a remarkable about page, all you need to do is figure out your company's unique identity, and then share it with the world.

I know ... easier said than done.

Still, there's no excuse for you to neglect one of the most important pages on your website -- which also happens to be one of the most commonly overlooked pages. Let's read on to discover some companies with awesome 'About Us' pages and see how you can emulate them on your own website. By the end of this post, showing off how awesome your company is won't seem like such a challenging feat...

What better way to start 2015 than with a slew of landing page suggestions from four of the world’s leading conversion experts?Once again we’ve tapped the minds of our panel of conversion rate optimization (CRO) experts — this time we served up a landing page for Spafinder and asked them what they liked and which factors they’d suggest testing....

When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers.

Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.”

In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....

There are 3 main reasons that marketers and site owners are resistant to using landing pages in appropriate situations:

1.  They take too long to create, or are too difficult to create

2.  They’ve never been able to achieve incredible conversion rates in the past

3.  They don’t know how to systematically improve their landing pages.

All 3 of these problems can be solved with tools.

I’ve compiled a list of 12 tools that you can use to make building better landing pages easier, and also optimize their conversion rates....

According to the Fogg Behavioral Model for persuasive design, human behavior is a product of three factors: motivation, triggers, and ability. The more you keep these factors top-of-mind as you design your landing page, the more persuasive your design will be.

In this post, we'll explore these three factors of human behavior. For each factor, you'll come away with solid, data-backed takeaways that you can use when designing your own, high-converting landing pages.And if you want to learn more data-backed CRO hacks, watch our on-demand webinar with Wordstream....