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Talking to people and potential customers is useful for learning but not validating. To validate your idea you need really need both acquisition and activation data. These are the first two metrics that matter when determining whether you have a product or business. Acquiring users through advertising channels and activating or converting them shows real validation. Because building a landing page requires less effort than starting a business or building a product, this can be an easier way to validate or invalidate an idea. By using learnings from customer interviews and basic market research one can look at setting up a landing page for further validating or invalidating your idea....
One of the most commonly asked questions for digital marketers is: how can I grow my email list? When so much of a marketing campaign’s success hinges on your ability to capture a prospect’s email and nurture them to sale, how can you get more potential customers into the sales funnel? Simply asking people for their email address won’t provide stellar results. Understandably so. Why should they willingly give up personal information without receiving anything in return? Instead, marketers are increasingly turning to lead magnets as part of their inbound and content marketing strategy. What is a lead magnet? A lead magnet is a valuable offer that you provide to your prospects in exchange for contact information such as name and email. The best way to promote that offer is with a landing page. Therefore, a lead magnet landing page encourages a reciprocal relationship between a company and prospect. They provide their personal information in exchange for what is behind the form. There are plenty of lead magnet ideas to draw inspiration from on the web, and it’s important to note they do not have to be a content download (PDF file or otherwise). We’ve compiled 15 lead magnet examples that demonstrate the various ways marketers use gated offers to maximize leads and drive sales....
There is no perfect landing page design, but there are proven design best practices. In our latest Landing Page Design Best Practices guide, we help you answer all of those questions and many more. With this guide, you’ll learn: - Why landing pages should be focused on a single goal and best practices to convert visitors into leads and customers - How to use Cialdini’s principles of influence and other psychological techniques to your advantage - Specific tips on how to design each landing page element to achieve your conversion goals - Why the visitor’s post-click experience is just as important as the pre-click experience and how to optimize each component....
Since the 1960s much has changed. What hasn’t changed is: people use their emotions as much as their reasoning when buying, it’s still well-known and valid. We even know how particular emotions influence buyers! According to Geoffrey James, the sales expert, all buying decisions are driven by greed, fear, altruism, envy, pride, and shame. Emotional appeal in advertising is certainly a real thing, and there are plenty of emotional advertising examples to draw inspiration from (see Proctor and Gamble’s “Thank You Mom” Olympics commercial). But in today’s post, I’m going to show how to use the following six emotions on your landing page to encourage people to buy from you....
Landing Page Inspiration — December 2016.
Optimizely recognizes that landing pages are perfect for establishing a great first impression and are an essential component of their overall marketing strategy. The company uses landing pages to target product, marketing, and brand managers — offering an array of assets for their audience’s information....
For ten years in a row, marketers report that email has produced a higher return on investment than any other channel. Today, influencers like Neil Patel and industry leaders like HubSpot combine emails with landing pages to deliver a one-two punch that gets prospects converting like no other medium. An email landing page is a standalone web page that uses persuasive elements like testimonials, contact forms, and benefit-oriented copy, to convince visitors to convert on an offer. They’re reached after a prospect clicks on a link within an email. Let’s take a look at how 20 pros create successful ones....
LandingFolio offers an organized collection of landing page screenshots that can be used for design inspiration. For each landing page there is a full page screenshot, assigned to one or more categories and the possibility to comment below it. That's it. My comment: Excellent design and marketing resource to find ideas, solutions and alternative approaches to the creation of an effective and professionally-looking landing page. Free to use. Try it out now: http://www.landingfolio.com/...
Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves. Big, big caveat here: I don't have access to any of the stats for these pages, so I can't tell you how well they convert visitors, leads, and customers. Still, these examples have some of the best combinations of those nuanced landing page elements I've ever seen. Obviously, if you feel inspired to try any of these tactics on your own site, the only way to know whether they'll work for you for sure is by testing them out for yourself....
If converting traffic to subscribers is high on your list of priorities, you won’t want to miss today’s episode of the ProBlogger podcast, where I chat with “Conversion Educator” Tim Paige of LeadPages. Getting better conversions on our websites is something I think bloggers really need to know, and Tim certainly doesn’t hold back! Even if you don’t use LeadPages as a landing site for your blog, you can really get something out of this conversation. Tim discusses what he calls his “Reverse Value Bomb” and strategies to get more opt-ins on your site (including a section about content upgrades – one of the best-converting strategies you can have). From emerging trends in online marketing we need to be paying attention to, to creating an optimised landing page in five minutes, there is a ton of value in this episode, including a special offer for ProBlogger readers....
Landing pages are sort of like Lays chips, once you pop you can’t stop.
Remember that first time you drove PPC traffic to a dedicated landing page? The power of being able to customise your page headline based on your keywords, the flexibility of being able to customize your offer based on your segment?
That’s the greasy goodness that keeps you coming back for more. But what happens once the chips run out and you’re all out of landing page use-cases?
Luckily, we have you covered. If you're craving a new landing page fix, we’ve compiled 6 new use-cases for your website landing page to satisfy your hunger....
This article will give you three complete examples of ad audiences and the corresponding landing page I've built with specific traffic in mind:The first is a general squeeze page for a webinar on SEO, targeting marketing professionals. The second is for a B2C outdoor activities business, running guy's weekend getaways. The third is for a nonprofit organization, targeting (with this specific campaign) women interested in environmentalism....
Not everyone has a brilliant homepage design. If a new visitor doesn't like what they see, their knee-jerk reaction is to hit the "back" button. Despite mom's best advice, unfortunately, a lot of people still judge a book by its cover.
Don’t let that happen. Flip through these 50 brilliant homepage designs to inspire your own homepage design strategy.
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How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the "best" they can be often depends on what your landing page goals are. Take form length, for example. It's just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well -- it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you're looking to up your landing page game, it's helpful to know what goes into a great landing page and see a few examples of these nuanced elements in action. Surprisingly, when I started doing research into the latter, I realized there are hardly any sites out there with examples of modern, impressive landing pages that are more than just a sign-up form on a homepage. So we decided to compile a list of landing pages we love ourselves....
The primary purpose of a splash page is to enhance the user’s experience by sharing specific information, feature a promotion, or show a disclaimer.Our comprehensive guide, “What is a Splash Page?” is the perfect resource for any marketer seeking to enhance their users’ experience with a splash page.In this splash page guide, you’ll learn: - What splash pages are, how they’ve evolved over time, and how they allow you to interact with your visitors before the conversion happens - How a splash page is different from your homepage and other landing pages - What components should be used when creating an effective splash page - What your options are for creating an optimized splash page that your visitors will appreciate....
When car shoppers visit a dealership, they aren’t necessarily looking to buy right away. A car salesperson must nurture the relationship, answer their questions, offer a test drive, and relieve their doubts before a purchase is made. Marketers take their online prospects through a similar journey as they move from the awareness stage to the decision stage. In the decision stage of the buyer’s journey, prospects already know they have a problem, have evaluated their options, and are testing out who they should purchase from. Marketers know this well, as an estimated 93% of web-based companies and startups offer a free trial at the bottom of their marketing funnel. That percentage is overwhelming because a free trial offer is the best way for prospects to experience the product and sell themselves on using it. Now let’s examine how businesses are using free trial landing pages to convert prospects....
My video landing page is the highest converting page I’ve ever had, bar none. Ever since I started using that video on the homepage, my conversions took a noticeable upturn, and haven’t slowed a bit!In this article, I’m going to show you some of the principles that I’ve learned as I’ve split test my videos, tweaked my home page, and watched the conversions pour in. And, just to up the ante, consider how much time and money you’re wasting with a low-converting landing page....
A successful landing page is a combination of many different factors. Colors, copywriting, layout, and the quality of your traffic all play a role in how well your landing page converts. You can, and should, implement proven copywriting tactics, psychological principles, and other well-known techniques to boost your chances of convincing visitors to take action. There are also a few lesser-known persuasive elements worth adding to your landing page. They’re powerful, and they’re hiding in a place that few people think to look: Social media. The magic of social listeningSocial listening is all about using social media to learn more about your audience. You’re “listening” to the conversations going on about your brand and industry on social media, and turning them into actionable steps that improve your marketing efforts....
A 26% lift may not seem impressive to some, but from an annual perspective, that one change grew revenue well into six figures. If you know anything about me, you know I’m obsessed with split testing. I kept testing, kept tweaking, and kept optimizing my contact page. With every test, I learned some new lessons. Here’s my big takeaway: Getting people to contact you is valuable. Making it easy for them to contact you is even better. Why? Because these are warm leads. Anything you do to move qualified leads into your funnel is a smart move. How do you turn your boring ol’ contact page into a massive lead magnet? Let me give you the perspective-setting intro, then we’ll dive into some tricks....
To put this another way, for every $92 of advertising revenue spent, only $1 is being invested into CRO and A/B testing efforts - you know, the part that actually turns your ad dollars into converting leads.
Shocked? We were, too.
Why would anyone throw money down the drain like that? We’re guessing it is probably happening out of ignorance, but if you want more conversions, you can’t afford to ignore landing page trends, best practices, and A/B testing.
This is why we decided to take on a colossal task. We’ve chosen 100 landing page examples and critiqued them on their optimization efforts to show you exactly what works and what doesn’t when it comes to CRO.
We’ll start with the landing page example showcase, showing you a mug shot of every landing page. Then, we will discuss what page elements help the conversion process and which elements are a disgrace to landing page optimization....
If you want to capture more targeted leads, then your landing page has to convey your message well. But, the truth is that most landing pages don’t convert, which is why most people complain about low conversion rates. You can change the story by following 6 steps to create high-converting landing pages....
The message is clear: lead generation is positively impacted by having more landing pages. Now, let’s move on to the next question…What are the different types of landing pages your business could create? In this article, I’ll show you 5 different types of landing pages. You might choose to create any of these, based on your business and campaign goals....
When you’re building a landing page for the purpose of converting leads into customers, you must take bold steps to eliminate all potential credibility killers. Landing pages, in general, are effective tools for building your business. According to MarketingSherpa, “landing pages are effective for 94% of B2B and B2C companies.” In this in-depth article, I want to show you 4 landing page credibility killers that you should eliminate right now....
Wouldn’t it be nice if someone could give you a brief checklist for creating a high-converting, truly mobile friendly landing page?
Thought so. So, in today’s article, I am going to do exactly that…give you a 5-point optimization framework to start meeting customer adoption of mobile. ...
It’s that time of the year again - the time we look back on all of the success that our clients have had with our tools.
So I scoured through the top landing pages of the year with the highest number of conversions and selected the most noteworthy.
I definitely learned a thing or two looking back on these campaigns and I think you will as well.
In this article, I’ve detailed seven of the most successful landing pages of the year, the results they got and why they have such high conversions....
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Scott McLeod shares a super strategy and blueprint for testing and validating business ideas. Recommended reading! 9/10