Public Relations & Social Marketing Insight

Is it really that important? Believe it or not, I speak with people all the time who never conduct keyword research. They don’t see the point in doing so and there are many reasons for this:

- They already know their two or three primary keywords.

- They don’t believe in the power of long-tail keywords.

- They are under the impression that it costs too much time and money.

If you continually utter these excuses, you’ll never conduct keyword research in the appropriate manner. Subsequently, your website will never reach its full potential.

In this post, I hope to show just how simple it can be to conquer keyword research. More specifically, I’m going to discuss 10 tools that can help you reach your goals....

Are you using keywords to optimize your entire marketing strategy? If not, here are some ways to do it beyond webpage optimization.ow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience.

In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy....

Like most, you probably have a general idea of your primary keywords. For example, if you provide web design services in Denver, obvious keyword choices include: Denver website design, Denver website design companies and the like.

But, you don’t want to stop there. There are two other things that you need to do:

- Make a list of long-tail keywords to target, when creating blog posts and other content.

- Learn more about your competition, including their target keywords.

With that in mind, let’s review seven tools that you can use to find the best keywords for your business....