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Jumping the shark
" Jumping the shark" is an idiom popularized by Jon Hein that was used to describe the moment in the evolution of a television show when it begins a decline in quality, signaled by a particular scene, episode, or aspect of a show in which the writers use some type of gimmick in an attempt to keep viewers' interest, which is taken as a sign of desperation, and is seen by viewers to be the point at which the show strayed irretrievably from its original formula.
Ever wonder where this great expression came from?
"Jumping the shark" is an idiom popularized by Jon Hein that was used to describe the moment in the evolution of a television show when it begins a decline in quality, signaled by a particular scene, episode, or aspect of a show in which the writers use some type of gimmick in an attempt to keep viewers' interest, which is taken as a sign of desperation, and is seen by viewers to be the point at which the show strayed irretrievably from its original formula.
The phrase is based on a scene from a fifth-season episode of the sitcomHappy Days when the character Fonzie jumps over a shark while on water-skis.
The usage of "jump the shark" has subsequently broadened beyond television, indicating the moment when a brand, design, franchise, or creative effort's evolution declines....
I'm thinking "jumping the shark" perfectly describes where we are today in the Republican nomination. If you read further in this Wikipedia note, you'll also see "nuke the fridge" which is also a propos for the media the bridge which now really resembles a media circus and a fight to the bottom in terms of quality reporting.