Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How J-Schools Are Adding Social Media, Curation, Analytics to Editing Classes - MediaShift

How J-Schools Are Adding Social Media, Curation, Analytics to Editing Classes - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

It’s no secret that copy editing jobs are changing. But how well have college editing courses kept up?

 

Newspapers are dismantling copy editing desks  or realigning the way copy editors function. And newsroom cutbacks have hit copy editors particularly hard.

 

The number of copy editing, layout or online producer jobs dipped 35 percent between 2000 and 2015, according to the American Society of News Editors’ annual newsroom survey. Yet ACES: The Society for Editing is seeing record growth in its membership, which now tops 1,900. This suggests that editors are still working, but are using traditional editing skills on new platforms and in new venues.

 

"The survey also identified gaps between what professionals said are important skills and what academics are teaching. Among the biggest: curation, editing for the web and analytics."...

Jeff Domansky's insight:

How journalism and content marketing are evolving using curation and analytics.

Presenters's curator insight, October 24, 2017 11:32 AM
El periodismo continúa evolucionando y no se alcanzan objetivos positivos si la educación no se adapta a los cambios. Tres grandes campos en los que invertir formación: curación de contenido, editar para la web y 'analytics'
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The Most Engaging Stories, According to Chartbeat - MediaShift

The Most Engaging Stories, According to Chartbeat - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

How do you measure a year in news? 2016 brought political earthquakes in the U.S. and Britain. Police shootings and terror attacks were recorded on cell phones. In pop culture, we collectively mourned for Prince and Carrie Fisher, gaped in astonishment at Sean Penn’s gonzo interview of El Chapo, and celebrated human achievement at the Rio Olympics. Reporters turned these events into stories that drew the attention of millions of readers.


A new report out this week from web analytics firm Chartbeat reveals the best of the best — “the stories that defined the breadth, the depth, and the power of journalism in 2016” — drawing on data from more than 50,000 media sites around the world.


How does one story stand out in a sea of content? It has to be outstanding journalism.


The 102 stories on the list had the most total engaged time — how long online visitors spent actively reading — of all the stories that Chartbeat measured. In total, they commanded 2.5 billion engaged minutes, or almost five millennia of the world’s collective attention.


Not surprisingly, the list is dominated by politics, with Nate Silver’s Election Forecast at the top. The top breaking news story is CNN’s coverage of the Orlando nightclub shooting in June. Sports, opinion and entertainment make the list as well....

Jeff Domansky's insight:

Chartbeat shares the most -shared stories of 2016 and the numbers are 'uge.

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Newsonomics: Here are 10 storylines we’ll be talking about into 2017

Newsonomics: Here are 10 storylines we’ll be talking about into 2017 | Public Relations & Social Marketing Insight | Scoop.it
It’s been a remarkable year for the nation, and its press. Transfixed by the Trump phenomenon, election anxiety has all but consumed us. But soon, what has felt like a national colonoscopy will soon be over, and the press will march (or at least step) forward.

 

As we consider the most newsworthy U.S. press happenings of this year, let’s start projecting forward to 2017. Tronc may well disappear early into it, but in a sons-also-rise scenario, the Murdochs and the Sulzbergers maintain center stage, and the future of Gannett and GateHouse — two companies that collectively own almost one in five U.S. dailies — becomes even more important. Let’s take 10 storylines of 2016 and extend them into the year ahead....

Jeff Domansky's insight:

Ken Doctor has storylines that will still be interesting in 2017..

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The Cyberpower Crushes Coup

The Cyberpower Crushes Coup | Public Relations & Social Marketing Insight | Scoop.it

Mere hours after the putsch in Turkey has failed, it is still too early to understand exactly what went on. Given those constraints, I still want to discuss something which has altered “the game” so much that the existing guidebook needs to be significantly revised.


I am not a military strategist, but I have lived through a couple coups in Thailand, so I have some first hand experience of what they look like. The guide book to running a coup is still Luttwak’s Coup d’État, but it needs to be revised to reflect the use of cyberpower. In the same vein, people who talk about cyberpower need to understand what it actually is (hint: it isn’t a stockpile of exploits, it’s the ability to create and maintain advantage.)


The Good Coup Guide


A coup is basically a sucker punch. The trick is to end the fight before it even begins. The members of the coup are in the minority and a long drawn out fight, even if they win, will not have the trappings of legitimacy or stability. The goal is to have a rapid attack against the existing leadership and replace them before anyone knows what happened. At the same time, the general population needs to be kept out of the way, because large groups of civilians complicate things to no end....

Jeff Domansky's insight:

Rewriting the rulebook on coups, time to add cyberpower. Also think presumptive POTUS nominees and Twitter. Must-read. 9/10

rodrick rajive lal's curator insight, July 19, 2016 12:15 AM
I very strongly believe that Citizen Journalism along with Cyberpower ensure that the coup in Turkey failed to gain hold. The use of Cybertechnology by citizens all over the world has empowered citizens to function as journalists. Citizen journalism is a growing phenomena that leaders should take into account, as the fourth estate of all Democracies!
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5 Key Findings, 20 Essential Stats: Inside 2016’s Digital News Report - MediaShift

5 Key Findings, 20 Essential Stats: Inside 2016’s Digital News Report - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

“We really hit a landmark this year,” Newman told the audience, highlighting how – for the first time – more than half of the DNR sample now uses social media for news each week. In tracking this trend, we’ve seen “enormous growth in most markets since 2013,” he added.

 

Key stats:

  • 51% use social media for news each week.
  • 12% say social media is their main news source.
  • More 18-24s now prefer social media (28%), as a news source, to TV news (24%).
  • 44% of the DNR sample uses Facebook for news each week.

 

Facebook’s news reach is more than double its nearest rival, You Tube (19%), although the video network plays a prominent news role in some countries. Twitter (10%) meanwhile has an impact due to its popularity with heavy news users and influencers....

Jeff Domansky's insight:

Very interesting report from the Reuters Institute for the Study of Journalism.

Jochen Burkhard's curator insight, June 21, 2016 12:38 AM
The end of news services as we know them.
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The Hyper-Local Media Magnate Journalism Can’t Ignore

The Hyper-Local Media Magnate Journalism Can’t Ignore | Public Relations & Social Marketing Insight | Scoop.it

Six years ago, at a high school event in suburban New Jersey, Michael Shapiro was covering the story for a hyper-local news site he had founded two years earlier when he spotted a journalist from an established local print newspaper from the same town.


“I extended my hand to shake hers,” he recalls, “and she turned around and walked away. People who saw it, their eyes opened wide. They couldn’t believe it.


Those were the early days of Shapiro’s foray into hyper-local news. He was a former lawyer who was building a network of websites covering towns in New Jersey, and some of the state’s old-guard journalists, didn’t like it. Getting the cold shoulder from them, he says, was not unusual.


“They saw us as a threat,” says Shapiro. “It was also a matter of, ‘ Who are you to come into my town,’ as if it’s their town.”


But things have changed considerably since then. Now, Shapiro presides over a rapidly expanding network of 51 hyper-local franchises dotted throughout New Jersey and, more recently, New York state. (Two more just signed on and will launch this spring. A brief expansion into Pennsylvania failed.)...

Jeff Domansky's insight:

Hyperllocal news is thriving with TAPinto. Good story.

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How to do business journalism on the Internet and actually make money — Interview Code/Media 2016

Jessica Lessin’s The Information charges readers a hefty chunk of money ($399 a year or $39 a month) for access to top-tier tech journalism. Financial Times CEO John Ridding works for a respected financial newspaper with a strict paywall. LinkedIn Executive Editor Daniel Roth runs a digital platform powered by user-generated content.

Three different business news and media companies, and three distinct plans to make money. Who has it right?

Jeff Domansky's insight:

If you're in Social marketing, content marketing, journalism, PR or marketing and you want to understand the future of journalism and social media, this interview is a must-view. Great insight and perspectives on trends in mainstream and social media. Highly recommended. 9/10

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Journalism Ethics in the Time of Trump: Engagement and Pragmatic Objectivity - MediaShift

Journalism Ethics in the Time of Trump: Engagement and Pragmatic Objectivity - MediaShift | Public Relations & Social Marketing Insight | Scoop.it

In a time of Trump, how should journalists serve the public? Should they join the protests? Become a partisan, opposition press? Or stick to neutrally reporting the facts? In this three-part series, media ethicist Stephen J. A. Ward, author of “Radical Media Ethics,” rejects these options. A proper response requires a radical rethink of journalism ethics. He urges journalists to practice democratically engaged journalism, which views journalists as social advocates of a special kind.


They follow a method of objective engagement which Ward calls pragmatic objectivity. Journalists of this ilk are neither partisans nor neutral reporters of fact.


In the first article in the series, Ward defines democratically engaged journalism. In this, the second article, he explains and applies pragmatic objectivity. In the final article, Ward will show how democratically engaged journalism opposes Trump’s tribalism of Us versus Them..”...

Jeff Domansky's insight:

Stephen Ward looks at journalism challenges in the "fake news" era.

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Media in the Age of Algorithms

Media in the Age of Algorithms | Public Relations & Social Marketing Insight | Scoop.it

Since Tuesday’s election, there’s been a lot of finger pointing, and many of those fingers are pointing at Facebook, arguing that their newsfeed algorithms played a major role in spreading misinformation and magnifying polarization.

 

Some of the articles are thoughtful in their criticism, others thoughtful in their defense of Facebook, while others are full of the very misinformation and polarization that they hope will get them to the top of everyone’s newsfeed. But all of them seem to me to make a fundamental error in how they are thinking about media in the age of algorithms.

 

Consider Jessica Lessin’s argument in The Information:

 

"I am deeply, deeply worried about the calls I am hearing, from journalists and friends, for Facebook to intervene and accept responsibility for ensuring citizens are well-informed and getting a balanced perspective….

 

Facebook promoting trustworthiness sounds great. Who isn’t in favor of accepting responsibility and ferreting out misinformation? But major moves on Facebook’s part to mediate good information from bad information would put the company in the impossible position of having to determine “truth,” which seems far more objective than it really is. Moreover, it would be bad for society.”

 

My response: Facebook crossed this river long ago. Once they got into the business of curating the newsfeed rather than simply treating it as a timeline, they put themselves in the position of mediating what people are going to see. They became a gatekeeper and a guide. This is not an impossible position. It’s their job. So they’d better make a priority of being good at it....

Jeff Domansky's insight:

In a compelling argument, Tim O'Reilly says Facebook is obliged to maintain editorial oversight of content.

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The Washington Post: 'We are a growing business' | Digiday

The Washington Post: 'We are a growing business' | Digiday | Public Relations & Social Marketing Insight | Scoop.it

The Washington Post is enjoying a “remarkable” revenue picture, the paper said in a leaked memo.


The Post’s financial picture has been shrouded in secrecy since Amazon founder Jeff Bezos took it private three years ago. So when figures do slip out, they often don’t tell the whole story. Still, they’re interesting because the Post is a rare legacy media outlet that, with Bezos’ deep pockets and patience, would seem to have the best shot at creating a sustainable online news model.


Now an internal memo got out that sheds a little more light on that financial picture. Yesterday’s memo, from Post chief revenue officer Jed Hartman, painted a rosy picture, saying, “We are a growing business.” The Post wouldn’t elaborate on the memo.


Hartman wrote that the Post’s annual digital ad revenue is a “nine-figure” business, which stands in contrast to the $60 million that New York magazine estimated in a recent profile. He wrote that total ad revenue is up year over year, led by a 48 percent increase in digital sales through August. Within digital, Hartman wrote that the biggest increase is in native advertising, up 275 percent; followed by programmatic, up 92 percent; and video, up 82 percent....

Jeff Domansky's insight:

Has Jeff Bezos brought the digital magic touch as new owner of The Washington Post? Seems so.

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As Online Video Surges, Publishers Turn to Automation

As Online Video Surges, Publishers Turn to Automation | Public Relations & Social Marketing Insight | Scoop.it
In a television appearance in early June, Michael W. Ferro Jr., the chairman of the newspaper and magazine publishing company Tronc — formerly known as Tribune Publishing — made an astonishing claim.

“Right now we’re doing a couple hundred videos a day,” he said. “We think we need to be doing 2,000 videos a day.”

Mr. Ferro’s comments added to mounting confusion over his embattled company’s sudden rebranding. How could a newspaper publisher create nearly three-quarters of a million videos a year?

But as jarring as Tronc’s goals may sound, the company’s plan is far from novel. In pursuit of more lucrative video advertising and success on dominant social platforms like Facebook, a growing number of publishers have turned to technology that promises to streamline video production, sometimes to the point of near-full automation.

The market for this service is largely split between two companies, Wochit and Wibbitz, which both maintain offices in New York City and Tel Aviv. (Wochit also has an office in London.) Wibbitz’s customers include Bonnier magazines, Hearst, Gannett and the Weather Channel, which uses the service to create local news reports. Customers of Wochit have included Time Inc., CBS Interactive, The Huffington Post, Rotten Tomatoes and NowThis News.
Jeff Domansky's insight:

Tronc, formerly Chicago Tribune publishing, hopes to move from 200 videos daily to 2000 by using automation among other strategies. 

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What makes people trust and rely on news?

What makes people trust and rely on news? | Public Relations & Social Marketing Insight | Scoop.it

A new comprehensive study, conducted by The Media Insight Project, shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers can recognize. The study also finds that in the digital age, several new factors largely unexamined before — such as the intrusiveness of ads, navigability, load times, and having the latest details — also are critical in determining whether consumers consider a publisher competent and worthy of trust.


The specific factors that lead people to trust and rely on a news source also vary by topic, the study finds. How much consumers value a specific component related to trust depends, for instance, on whether they are seeking news about politics or traffic and weather, let alone lifestyle. On some topics, consumers rate in‑depth reporting and expert sources more highly. In others, ease of use is of higher value.


For still others, being entertained is more important.And in social media, consumers are fairly skeptical of content and want cues of trustworthiness such as clear identification of the original reporting source.


Finally, the study sheds new light on why trust should matter to today’s publishers: It’s not only a journalistic aspiration, but a business imperative. People who put a higher premium on trust‑related factors are more engaged with news, are more likely to pay for it, install news apps, or share and promote news with their friends....

Jeff Domansky's insight:

This study shows that trust and reliability in news can be broken down into specific factors that publishers can put into action and consumers recognize.

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Pew: Facebook and Twitter Becoming Influential Sources of News

Pew: Facebook and Twitter Becoming Influential Sources of News | Public Relations & Social Marketing Insight | Scoop.it

Facebook and Twitter are increasingly becoming news sources for its users, but news is not necessarily the reason why people are logging onto these social networking sites. It just so happens that news ends up being part of the social media experience.


That’s according to a new report from the Pew Research Center.


"One of the things we saw early on is the degree to which people describe this as 'incidental news...And that's something that's being reinforced." -- Amy Mitchell, director of journalism research for the Pew Research Center


The findings cement the fact that both users and news organizations must continue to wrestle with social media, its different features and their implications.


“Social media is certainly a part of Americans’ news streams, and it’s going to continue to be a part of that,” said Amy Mitchell, director of journalism research for the Pew Research Center.


“And the different ways people connect with these platforms will influence how they learn about their communities and the world.”...

Jeff Domansky's insight:

This just in... ;-)

jasmine moriah gabrielle hummel's curator insight, March 22, 2016 11:42 AM

This just in... ;-)

Mike Allen's curator insight, March 26, 2016 4:46 AM

This just in... ;-)

jasmine moriah gabrielle hummel's curator insight, April 6, 2016 7:36 PM
Does this mean Facebook and Twitter know everything in the world?
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Magazine Print Audiences Fall, Digital Editions Fail To Deliver

Magazine Print Audiences Fall, Digital Editions Fail To Deliver | Public Relations & Social Marketing Insight | Scoop.it

All the following audience figures are for print and digital editions only.

Among women’s interest magazines, the total print and digital edition audience for Woman’s Day fell 14.3% from 17.2 million in fall 2014 to 15.9 million in fall 2015. Over the same period, Cosmopolitan’s total audience fell 11.7% from 17.1 million to 15.1 million; Women’s Health fell 10.3% from 11.1 million to 10 million; Better Homes and Gardens 7.4% from 39.4 million to 36.5 million; and Family Circle 7.3% from 17.2 million to 15.9 million.

Turning to celebrity titles, Entertainment Weekly’s total audience fell 19.5% from 10.5 million to 8.5 million; People fell 10.4% from 44 million to 39.4 million; and US Weekly dipped 8% from 13.5 million to 12.5 million. In the fashion and beauty category, In Style was down 19.5% from 10.3 million to 8.3 million; Glamour was down 17.2% from 11.9 million to 9.9 million; Allure fell 13.7% from 6.1 million to 5.2 million; and Elle dropped 8.3% from 5.6 million to 5.1 million....

Jeff Domansky's insight:

The struggle of magazines continues with few exceptions.

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