Public Relations & Social Marketing Insight

With a rapid rise in messaging apps that nearly rivals social media use, apps could become prospective content distributors for publishers. Easier said than done because most apps were not conceived with content distribution in mind, according to NewsWhip.

“The majority of people don’t sign up to get news pushed at them; they sign up to talk with their friends. That remains the case, and publishers looking to experiment with any messaging app should be aware of the pitfalls of applying a blanket strategy. Patience and creativity is needed,“ writes Liam Corcoran of NewsWhip.  

Corcoran cites three examples of mobile apps recently used by publishers....