Public Relations & Social Marketing Insight

It’s hard being a journalist. The volume of content and data available on the web has increased exponentially. To research a story you need to make sense of many viewpoints, check available data, and review high volumes of articles and social posts. You also have to fact check thoroughly and find ways to do this very quickly.

Last week I attended News:Rewired, a conference for journalists in London. The conference outlined some of the key challenges facing journalists for example, finding and tracking emerging stories, verifying stories, and synthesising multiple opinions on a story.

At the event I reflected on how content curation has become a key skill for journalists. It is essential to gather together information, stories, data and opinions quickly and efficiently.  

Below are my thoughts on tools and approaches that journalists can use for their content curation....