Meet Kevin Reynolds, The Man Behind The Most Mindblowing News Service In The World | Public Relations & Social Marketing Insight | Scoop.it
The man lives for speed....

 

Consumers of news demand three things:
- Speed
- Accuracy
- Cheapness.

Suppliers of news, however, face a trilemma, as they usually have to sacrifice one in order to produce the other two....

 

That last category is occupied most prominently by the Bloomberg Speed Desk, a mindblowing operation that spits out real-time news headlines from all over the world, 24/7 to customers who rent their fabled terminals.


For those unfamiliar with operation, imagine looking at a scroll up-to-the-millisecond headlines covering everything from earnings releases to central bank interventions to Supreme Court decisions and political developments.


Here are some recent examples of its success...

 

[PR and investor relations people will enjoy this profile and look inside Bloomberg - JD]