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As the story format becomes a popular digital marketing technique, one tool to complement it will be data visualization–as can be seen by General Electric and Visualizing.org's recent project in which they scanned in 6,000 pages of GE’s annual reports to build an interactive visualization of the company’s history.
The end result is a history of GE from 1892 until 2011. The image also lets users search via key terms to uncover stories about innovation over the last century. The keywords are listed under 5 categories: "GE", "Moving", "Powering", "Curing" and "Building"....
