Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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How To Say “This Is Crap” In Different Cultures

How To Say “This Is Crap” In Different Cultures | Public Relations & Social Marketing Insight | Scoop.it

...Managers in different parts of the world are conditioned to give feedback in drastically different ways. The Chinese manager learns never to criticize a colleague openly or in front of others, while the Dutch manager learns always to be honest and to give the message straight. Americans are trained to wrap positive messages around negative ones, while the French are trained to criticize passionately and provide positive feedback sparingly.


One way to begin gauging how a culture handles negative feedback is by listening to the types of words people use. More direct cultures tend to use what linguists call upgraders, words preceding or following negative feedback that make it feel stronger, such as absolutely, totally, or strongly: “This is absolutely inappropriate,” or “This is totally unprofessional.”


By contrast, more indirect cultures use more downgraders, words that soften the criticism, such askind of, sort of, a little, a bit, maybe, and slightly. Another type of downgrader is a deliberate understatement, such as “We are not quite there yet” when you really mean “This is nowhere close to complete.” The British are masters at it.  The “Anglo-Dutch Translation Guide”, which has been circulating in various versions on the Internet, illustrates the miscommunication that can result....

Jeff Domansky's insight:

Stereotypes aside, there's great insight into cross-cultural communication from Harvard Business Review.

wanderingsalsero's curator insight, February 28, 2014 6:40 AM

Very interesting and, IMHO, has value even for people write for culturally homogeneous audiences.

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Best Way to Make Employees Better at Their Jobs | Inc

Best Way to Make Employees Better at Their Jobs | Inc | Public Relations & Social Marketing Insight | Scoop.it

Forget trying to come up with motivational tools and "tricks." There's a better--and simpler--way to get more out of your staff.

 

..."I was sitting in front of my computer, trying to come up with something I could tell all these smart people in my company that would help them do their job better," Moorehead says, "and I realized that what I really should be doing is asking them what I should do."... 

 

[Inspiring advice for ALL managers - JD]

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