Public Relations & Social Marketing Insight

What started as a phenomenon on a more personal level is now extending its reach to work and offices.

...

One of the things that I’ve been most interested in with regard to IBM’s social business journey is how effective they’ve been at activating their own employee base as well as their hundreds of thousands of customers worldwide. I think IBM is really, really smart in that it’s not about them. It’s not about how loud can they shout or how often can they talk at you, it’s about how can we get other people to be our megaphones for us.

That’s why I’m so delighted to have on the show today Sandy Carter, who is the Vice President of Social Business Sales and Evangelism for a little company you may have heard of called IBM....

Prescient Digital Media's 2013 study found the implementation of social intranet tools on the rise at most businesses, but satisfaction is quite low. Why aren't employees and executives happier?

The firm's 2013 Social Intranet Study found that 76 percent of the companies surveyed use instant messaging, at least in some limited way. About 75 percent use blogs. Around two-thirds have wikis, discussion forums, and user comments. It's fair to say social tools are being used widely.

However, only 19 percent of organizations rated their social intranet tools as good or very good. Even fewer executives, 17 percent, like them.

Toby Ward, president of Prescient Digital Media, says the tools are easy to come by, but demonstrating their value is considerably tougher....