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Benefits of Using Mobile Apps for your Internal Crisis Communications

Benefits of Using Mobile Apps for your Internal Crisis Communications | Public Relations & Social Marketing Insight | Scoop.it
From www.melissaagnescrisismanagement.com - July 22, 2013 11:52 AM

Here are 5 benefits of using a mobile app for your internal crisis communications - and which industries and types of organizations would best benefit.


Intranets are a great tool for large organizations that have offices all around the country and the world, but what about when you have workers on the ground? Workers on the ground don’t necessarily have a computer in front of them at all times, but what they definitely do have is a mobile phone. Creating an app designed specifically for your internal (crisis) communications will allow you to:- Access and reach each and every member of your team, no matter where they are at any given time – and all at once...

Jeff Domansky's insight:

Melissa Agnes shares some smart thinking around creating your own internal communications app for use in a crisis. Makes a lot of sense as a backup tool as long as you plan for the possibility of no Internet access by some or all crisis. Worth exploring by all crisis and internal communications managers.

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Elaine Li's comment, August 22, 2013 7:47 AM
Hi, Steven, thank you for share this article. This is article talking about the benefit of using mobile apps for your internal crisis communication. Everyone need communicate with each other. People can communicate with each other through Internet, mobile phone or computer. I agree with Steven’s insight, not everyone have a computer with him or her all the time, but people have smartphone with Internet. Internet is a great tool for lager international organization that has employees all around world. So creating an app designed for company internal communication will let employees to improve their work efficiency. Use mobile apps allow works to contact to their team member at any time, send message and notification at particular time, share image, link and video and this app also can include some unique functions for your business. Using mobile technology for internal crisis communication can bring many benefits for the company and works.
Yujue Wang 1250401's comment, August 23, 2013 12:24 AM
This is a good insight, mobile phone is getting more and more handy these days especially when everyone has smart phone on them, the internet access become another way of easy and cheap way of communication. We all know how hard and expensive it is to make a call overseas not to mention we have to calculate the time difference, so I totally agree to making a phone app that can help during unpredicted circumstances especially for big business that have companies all over the world. I also agree with the facts that worker need to have effective communications and if a phone call is missed it might delay things for days while a phone apps can hold the information and wait until someone read it when they get a chance. When it comes to internal crisis communication I think a multipurpose phone app can actually bring a lot of benefits for communication in a business.
Gladstone Leslie Samuel, PMP's curator insight, September 11, 2014 10:24 AM

Mobility is the key in the current context.
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15 layoff communications tips: Before, during, and after | Articles

15 layoff communications tips: Before, during, and after | Articles | Public Relations & Social Marketing Insight | Scoop.it
From www.hrcommunication.com - January 25, 2012 11:31 PM
Speed, sensitivity, and consistency are just a few of the elements necessary for having things go as smoothly as possible during this difficult process.

 

There is no end to plant closings and layoffs, whether in good economic times or bad ones.

 

How a company conveys this awful news reflects its values. Every situation is unique, but here are communication guidelines I hope you never need....

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Case Study: Good Corporate Communications in a ‘Difficult Situation’ | PRNewser

Case Study: Good Corporate Communications in a ‘Difficult Situation’ | PRNewser | Public Relations & Social Marketing Insight | Scoop.it
From www.mediabistro.com - March 26, 2013 2:52 AM

Case Study: Good Corporate Communications in a ‘Difficult Situation’ Earlier this month at PyCon 2013 — a big tech industry conference for developers — a female attendee tweeted a picture of two male attendees, publicly shaming them for making inappropriate sexist jokes. This tweet led to at least two people losing their jobs. One of them was the woman herself, who worked for SendGrid as a “developer evangelist”, and the incident has sparked heated debate about sexism in tech and attacks on all sides. But stepping away from the commentary regarding her intentions or actions, we can learn some valuable PR lessons from the actions of a company facing fire due to the actions of an individual employee. As the title of the CEO’s public statement implies, SendGrid did an excellent job of handling a “difficult situation” by taking a stance and communicating it quickly to stakeholders. SendGrid correctly decided that the incident required a corporate response....

Jeff Domansky's insight:

This story is everywher but is a great case study and cautionary tale for employers, HR, reputation managers. 

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