'Virtual mannequin' for a better fit | Public Relations & Social Marketing Insight | Scoop.it

Body scanners and virtual fitting rooms could change online clothes shopping.


Fits.me virtual fitting room creates a mannequin to your sizes. Shoppers can then see how different sizes may fit their shape.


For many people, shopping for clothes online can be a bit of a gamble.You only find out if what you've ordered actually fits you once it's arrived - and if it doesn't, there's the hassle of packing it back up and returning it. It's a bigger problem than you may think.


"Almost 1 in 4 garments are being returned - 70% of those returns are because the customer's got the wrong size," says Heikki Haldre, Chief Executive and founder of London-based Fits.me....