Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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bringing ideas to life

bringing ideas to life | Public Relations & Social Marketing Insight | Scoop.it

Bringing ideas to life in an organization can be a bumpy ride.


We’re all familiar with the myth of Isaac Newton sitting under the apple tree, waiting for inspiration to fall on his head. Newton’s apple is one of the more common symbols of innovation, right up there with Archimedes shouting Eureka from his bathtub. Metaphorically, that’s what we do when go to a brainstorming meeting to come up with new ideas. If the conditions are right, and the coffee strong enough, the next great idea just might fall on our heads.


What is often overlooked is what happens next, after the apple falls, when we have to actually bring that idea to life. If we’re not careful, Newton’s apple can turn into Newton’s applesauce, a watered down imitation of the idea. One of my first cartoons (back in 2002) was about this phenomenon.j...

Jeff Domansky's insight:

Tom Fishburne shares a brilliant post about design innovation. Recommended reading! 10/10

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Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation

Why Clayton Christensen Is Wrong About Uber And Disruptive Innovation | Public Relations & Social Marketing Insight | Scoop.it

Yet, two decades after Christensen published his original article, the idea of disruptive innovation has achieved almost meme-like status in Silicon Valley — and lost much of its original meaning in the process. Today, “disruption” is used to justify any and every innovation coming out of the tech sector.

Dismayed by this misuse of his work, Christensen recently wrote a reply to his critics, titled “What Is Disruptive Innovation?” Given the overuse that “disruption” has endured over the last few years, his article (co-authored by Michael E. Raynor and Rory McDonald) was a needed reset around how the theory of disruptive innovation should be applied — and where it shouldn’t be....

Jeff Domansky's insight:

Christiansen uses Uber nicely to explain that it isn't "disruptive innovation" but rather a "sustaining innovation." It's a useful clarification.

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10 great ideas you can steal from the 10 most innovative retailers of 2015 – part 1

10 great ideas you can steal from the 10 most innovative retailers of 2015 – part 1 | Public Relations & Social Marketing Insight | Scoop.it

The 10 most innovative companies of the year are generating big revenues thanks to their ability to innovate themselves and tap into the right markets. They are doing it right – and you can do it too. This week we are bringing you 5 of the top 10 companies: read on to see if you can find a great entrepreneurial idea you can steal and apply in your own business...

Jeff Domansky's insight:

Great tips from innovators.

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Mind Blowing 3D Sidewalk art!

Mind Blowing 3D Sidewalk art! | Public Relations & Social Marketing Insight | Scoop.it

3D Street Painting and 3D Pavement Art Illusion


Is it real?! The chalk drawing of London's most popular underground train station looks to have that couple a bit off-balance as the man holds onto the wall.. it must be as good in person as it is digitally! Wait ..is that sign on the far left not real?!

Jeff Domansky's insight:

Creativity with your coffee. This amazing collection of 3-D sidewalk art, done in chalk, will absolutely stun you! Essential viewing. 10/10

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Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important

Stanford's Most Popular Class Isn't Computer Science - It's Something Much More Important | Public Relations & Social Marketing Insight | Scoop.it

Before Kanyi Maqubela became an investment partner at the Collaborative Fund, an early-stage venture capital firm focused on social enterprises, he was a typical Stanford student in need of career guidance. He was working with startups, studying philosophy, dating someone special—and feeling overwhelmed.


Enter "Designing Your Life," a new and wildly popular course for Stanford juniors and seniors that is grounded in design thinking concepts and techniques. The course’s lessons gave him the perspective he needed to navigate decisions about life and work post graduation....

Jeff Domansky's insight:

It's called "Designing Your Life," a course that's part throwback, part foreshadowing of higher education's future. Pure inspiration. Recommended reading. 10/10

Ian Harris's curator insight, March 28, 2015 1:36 AM

An interesting feature alerting us to an emerging role for higher education.

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Showcase of Web Design Layouts with Angled Lines

Showcase of Web Design Layouts with Angled Lines | Public Relations & Social Marketing Insight | Scoop.it
Website layout designs naturally tend to make use of horizontal and vertical lines due to the blocky nature of the coding behind them, but designers are breaking free from these constraints by using dynamic angles in their designs. Sometimes these angled lines are simply background images created in Photoshop, but others are animated elements made directly in code. Check out today’s web design showcase to see some great examples of website interfaces with angled lines....
Jeff Domansky's insight:
What a wonderful collection of creative web designs with angles! Recommended viewing. 10/10
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How Medium Is Building a New Kind of Company with No Managers

How Medium Is Building a New Kind of Company with No Managers | Public Relations & Social Marketing Insight | Scoop.it

But Medium isn’t just taking a revolutionary approach to digital publishing — it’s changing the way companies operate too. As one of the fiercest and most faithful adopters of Holacracy – a radical new theory of corporate structure — Medium is experimenting with a completely management-free environment that’s laser focused on getting things done. Stirman couldn’t be more thrilled with the results: the freedom, the momentum, the productivity are all unparalleled, he says.


But companies don’t have to go all-in on Holacracy to reap the benefits. If his transition from Twitter to Medium taught him anything, there are always more tactics to try to make things work better. Below, he shares his lessons from taking the leap....

Jeff Domansky's insight:

This is a brilliant management read and highly recommended. 10/10

Marco Favero's curator insight, February 3, 2015 4:33 AM

aggiungi la tua intuizione ...

Olivier Lefebvre's curator insight, November 3, 2017 12:39 PM

Comment Medium s'y est pris. 

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Rewriting Cheezburger Saved My Life | Ben Huh

Rewriting Cheezburger Saved My Life | Ben Huh | Public Relations & Social Marketing Insight | Scoop.it

I am Ben Huh. The LOLcats guy. The story of our new app is one of success, reward, failure and redemption.


I want to tell you the entire story of how this app came to be, with all the guts and gore. Though the app itself was designed to entertain you, much of its development was anything but. Yet I believe that the story of this product is the universal story of entrepreneurship. To me, this release is my redemption.


Entrepreneurs usually share only the happy, proud announcement of a new product. We sweep aside the failures that hounded us along the way, as if we believe that a celebration is no time for honesty. Yet every new product has a painful history....

Jeff Domansky's insight:

A moving story and Ben Huh's redemption. recommended reading for entrepreneurs and start ups. 9 / 10

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The Hummingbird Effect: How Galileo Invented Time and Gave Rise to the Modern Tyranny of the Clock

The Hummingbird Effect: How Galileo Invented Time and Gave Rise to the Modern Tyranny of the Clock | Public Relations & Social Marketing Insight | Scoop.it

While we appreciate it in the abstract, few of us pause to grasp the miracles of modern life, from artificial light to air conditioning, as Steven Johnson puts it in the excellent How We Got to Now: Six Innovations That Made the Modern World (public library), “how amazing it is that we drink water from a tap and never once worry about dying forty-eight hours later from cholera.” Understanding how these everyday marvels first came to be, then came to be taken for granted, not only allows us to see our familiar world with new eyes — something we are wired not to do — but also lets us appreciate the remarkable creative lineage behind even the most mundane of technologies underpinning modern life....

Jeff Domansky's insight:

The always stimulating Maria Popova shares another post from the Brain Pickings blog. Always highly recommended reading.  10/10

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Gorgeous Side Show Portraits by Artists Ransom & Mitchell - if it's hip, it's here

Gorgeous Side Show Portraits by Artists Ransom & Mitchell - if it's hip, it's here | Public Relations & Social Marketing Insight | Scoop.it
San Francisco artists Ransom & Mitchell blend photography, digital painting and 3D CG to produce portraits of sideshow acts seen in traveling Carnivals from long ago.

These pieces were created by Jason Mitchell & Stacey Ransom for The Rough and Ready Sideshow, a group show at the Bash Contemporary. The show also includes artwork by Stephanie Vega, whose work I shared with you last Halloween, Alexandra Manukyan and Aunia Kahn.

Director/photographer Jason Mitchell and set designer/photo illustrator Stacey Ransom create highly detailed and visually lush portraits and scenarios by combining their talents with elaborate costumes, hair and make-up, props, hand-painted backdrops and set design. Then they add their own unique style of digital illustration and 3D computer generation.
Jeff Domansky's insight:

Intriguing digital multimedia and creativity at it's best.

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26 of the world's most stunning home offices

26 of the world's most stunning home offices | Public Relations & Social Marketing Insight | Scoop.it

Even the most lazily prepared home offices have more character and warmth than the sun starved, lowest-common-denominator melamine clad shame cubicles so many of us inhabit for half of our conscious hours these days.

Jeff Domansky's insight:

What an awesome collection of home office designs. Wonderful reading and creativity with your coffee. Recommended 10/10

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Meet Strati, the first 3D printed car in the world

Meet Strati, the first 3D printed car in the world | Public Relations & Social Marketing Insight | Scoop.it
While some people have successfully 3D printed buildings, others have taken the same approach to the car manufacturing business, as a company has just come out with a car called the Strati that's t...

Via Tiaan Jonker
Jeff Domansky's insight:

Hard to believe, but there you have it - the world's first 3-D printed car!

Gemma Shannon's curator insight, September 23, 2014 2:21 PM

What's next? 3D printed buildings?! Amazing to see how far this technology has come in such a short space of time.

Farid Mheir's curator insight, September 28, 2014 7:27 PM

This is much inline with my readings on the zero marginal cost society. Being able to print your own car may not be practical of cost effective today but once it is and car 3D models are available free or low charge on the web, where will the car industry go? I understand why Tesla is building huge battery manufacturing plant as they may have seen that providing key components may be the future of the car industry?

Alexandre Armougom's curator insight, September 29, 2014 9:16 AM

This is a good utility of 3D printer.

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Doctor turns to 3D printers in a race to save a toddler's mind | The Verge

Doctor turns to 3D printers in a race to save a toddler's mind | The Verge | Public Relations & Social Marketing Insight | Scoop.it

On a Tuesday last summer, Erin Mandeville was at a CVS buying medicine for her five-month-old baby, Gabriel. Close to 4PM, she noticed her infant’s eyes roll back in quick succession. It was the first of Gabriel’s many episodes of infantile spasms that would follow.


Spasms or epileptic seizures can be catastrophic for young children. Doctors at Boston Children’s Hospital tried every route and medicine to help Gabriel as his seizures progressed aggressively....


A hemispherectomy is "one of the most challenging operations in pediatric epilepsy surgery," says Dr. Joseph Madsen, director of the epilepsy program at Boston Children’s. A dress rehearsal is beneficial even for the most highly experienced surgeons. "This is a printed version that the surgeon can hold, cut, manipulate, and look for things," he says, holding Gabriel’s printed brain in his hand. For surgeons-in-training, the simulation is a blessing. "No one wants to be the first person to get a hemispherectomy from a surgeon, ever," he adds.


The 3D print of Gabriel’s brain was developed by the Simulator Program at the hospital. The model is printed in soft plastic with a precision of 16 microns per layer; blood vessels are set in contrast color for easier navigation. Gabriel’s parents were privy to the process and anticipated complications. Gabriel’s subsequent surgery earlier this year took close to 10 hours, and went according to plan....

Jeff Domansky's insight:

Heartwarming story and tech innovation.

Pauline Kershaw's curator insight, September 4, 2014 4:01 AM

Read this story and research other uses for 3D printers to evaluate whether they are really worth bothering with. Bring Ideas to your next computing class.

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Microsoft's Radical Bet on a New Type of Design Thinking

Microsoft's Radical Bet on a New Type of Design Thinking | Public Relations & Social Marketing Insight | Scoop.it

Perhaps you’re sitting here, reading this on your phone, absently checking your email whenever your attention drifts, tapping text messages to the friend you’re meeting tonight for dinner. 


You stand at the end of a long line of inventions, which might have never existed, but for the disabled. The keyboard on your phone, the telecommunications lines it connects with, the inner workings of email: In 1808, Pellegrino Turri built the first typewriter, so that his blind lover, Countess Carolina Fantoni da Fivizzano, could write letters more legibly. In 1872, Alexander Graham Bell invented the telephone to support his work helping the deaf. 


And, in 1972, Vint Cerf programmed the first email protocols for the nascent Internet. He believed fervently in the power of electronic letters. His proof was his own experience: Electronic messaging was the only seamless way to communicate with his wife, who was deaf, while he was at work....

Jeff Domansky's insight:

By studying underserved communities, the tech giant hopes to improve the user experience for everyone. This is a really inspiring story about technology and design. It has generated new respect for Microsoft for me and I truly applaud them for this radical redesign thinking. Great read! 10/10

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Website of the Year 2015 | CSS Design Awards

Website of the Year 2015 | CSS Design Awards | Public Relations & Social Marketing Insight | Scoop.it
Presenting the recipients of Best In Class, a special award to commend the most impressive sites in each of the WOTY 2015 award categories.
Jeff Domansky's insight:

you must grab a coffee and take 10 minutes to marvel at the creativity in this year's "best in class" design winners from CSSDA. Recommended viewing.  10/10

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Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog

Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog | Public Relations & Social Marketing Insight | Scoop.it

This is not another “use red instead of blue” article. We have heard that one time too many. Applying colors is a delicate process that needs to take in context the audience and the entire environment of the website you want to modify. The choice is highly individual, as it needs to fit the website’s (and the brand’s) personality.

However, there is one utterly universal principle. Do you know what rules our perception? It is contrast. This article will not tell you “use colors in your designs,” but will tell you “use contrasts in your designs,” followed by a proof in a form of a case study...

Jeff Domansky's insight:

Here's some smart thinking about why contrast is so powerful in web design.

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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans | Public Relations & Social Marketing Insight | Scoop.it

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.


The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out "Taste It." Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda....

Jeff Domansky's insight:

Epic creativity!

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An Illustrated Celebration of the Many Things Home Can Mean

An Illustrated Celebration of the Many Things Home Can Mean | Public Relations & Social Marketing Insight | Scoop.it

“Home,” Maya Angelou wrote in her magnificent meditation on belonging and (not) growing up, “is that youthful region where a child is the only real living inhabitant.”


Indeed, it seems that only for children, with their purity of feeling and their ability to“mediate the ideal and the real,” does the Venn diagram of home and house integrate into one fully overlapping circle. In adulthood, the circles drift further and further apart as we begin to project our conflicted dream-home ideals onto our real houses.In the impossibly wonderful Home (public library), illustrator and children’s book author Carson Ellis presents an imaginative taxonomy of houses and a celebration of the wildly different kinds of people who call them home...

Jeff Domansky's insight:

Absolutely inspiring creativity and design. Thanks to brilliant curator Maria Popova at Brain Pickings for sharing. A sweet reminder that despite our different walks of life, we have in common a shared longing to belong. Recommended viewing. 10/10

rodrick rajive lal's curator insight, March 16, 2015 1:02 AM

A must see picture that evokes a myriad metaphors for home! A metaphor of hope, joy, success, oneness and belonging, the home and the family are the basic units of a society, often in happier times, a place of rest and a place of security. But then this is about happy homes and not the 'other homes!' The Happy Home is an antidote for bullying of all kinds, even cyberbullying thrown in!

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4 TED Talks Every Marketer Should Watch

4 TED Talks Every Marketer Should Watch | Public Relations & Social Marketing Insight | Scoop.it
Think about all the different reasons you can provide value for your consumer base. If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. Here are some examples of TED talks that exemplified this ability, and have something to teach all of us as marketers:
Jeff Domansky's insight:

Great viewing of TED presentations by Malcolm Gladwell (Choice, Happiness and Spaghetti Sauce), Sheena Iyengar (How to Make Choosing Easier), David Carson (Design & Discovery) and Seth Godin (The Tribes We Lead). 10/10

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Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years

Bill And Melinda Gates Betting Big On Change They Can Make In 15 Years | Public Relations & Social Marketing Insight | Scoop.it

Since 2009, Bill and Melinda Gates have written a letter every January discussing the work of their foundation (which is to receive the bulk of his wealth). Last year, they wrote about why they believed that people around the world are doing better today than ever, despite some people's perceptions otherwise.


This year, on the Gates Foundation's 15-year anniversary, two of the world's biggest optimists are predicting a better future, often through interventions that seem basic, but will drastically improve the lives of billions of people around the world.


"The lives of people in poor countries will improve faster in the next 15 years than at any other time in history," they write. "And their lives will improve more than anyone else’s."...

Jeff Domansky's insight:

I have immense respect for what Bill and Melinda Gates are trying to do with their foundation.

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How to create a color story | Medium

How to create a color story | Medium | Public Relations & Social Marketing Insight | Scoop.it

...Lens choices, camera angles, color palettes, editing rhythm, and more are all elements in a specific vocabulary created to best express the story.


Here’s the insight for color: instead of trying to map colors back to cultural associations (which are not fixed across all cultures, but change with every micro-culture), it’s better to assign meaning to each color and stick with it.


This trick works perfectly as long as you never break your own rules, unless, of course, the shock itself creates a greater truth....

Jeff Domansky's insight:

Here's how to apply cinematic color theory to your app, product, or startup. Excellent reading and fascinating ideas. 9/10

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Former Apple CEO John Sculley: We Need to Embrace Failure as a Way to Learn

Former Apple CEO John Sculley: We Need to Embrace Failure as a Way to Learn | Public Relations & Social Marketing Insight | Scoop.it

Steve Jobs, John Sculley, Steve Wozniak at Apple


John Sculley, formerly CEO of Apple, recently visited our office to do a Q&A. 

Below is a lightly edited transcript of our conversation. We talk about what really happened at Apple with Steve Jobs in the 80s, what it's like to be fired, and why entrepreneurs should buy his new book. 

Business Insider: So let’s just start at the most famous moment. You’re known probably best for firing Steve Jobs, right? What was the thinking there? Is that something that’s been mis-remembered pretty horribly through history?

JS: Yeah, well, first of all there’s no accuracy to it at all. It’s one of those things that became a myth.

BI: Okay.

JS: The reality is that I was brought into Apple to bring consumer marketing to Apple, because Steve was getting ready to launch the Macintosh in a few years, and to turn around the Apple 2 because it was the only source of cash flow the company would have for three more years....

Jeff Domansky's insight:

Reinventing John Sculley and what really happened with the firing of Steve Jobs at Apple. Recommended reading for entrepreneurs and business leaders.  9.5/10

Алла Миргородская's curator insight, October 27, 2014 4:41 AM

добавить ваше понимание ...

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Announcing The Winners Of The 2014 Innovation By Design Awards

Announcing The Winners Of The 2014 Innovation By Design Awards | Public Relations & Social Marketing Insight | Scoop.it

The 10 best designs of the year include a soccer cleat, a campaign to end gun violence, and much more.Fast Company hosted its annual Innovation By Design Awards and Conference in downtown New York today.


It culminated this evening at our awards celebration, where we revealed the 10 best designs of the year.It was long road getting here. We received 1,587 submissions from around the world. From that, we pared entries down to 53 finalists. And from there, our esteemed panel of judges fiercely debated, voted, stalemated, and debated again to reach a consensus on the top 10 designs of the year....

Jeff Domansky's insight:

These designs are both innovative and inspiring. Creativity with your coffee. Highly recommended. 9./10

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100 Ideas That Changed the Web

100 Ideas That Changed the Web | Public Relations & Social Marketing Insight | Scoop.it

...But it wasn’t until 1999 that Tim Berners-Lee, who had invented the World Wide Web and launched the first webpage on August 6, 1991, coined the concept of the Semantic Web — a seminal stride toward cultivating  wisdom in the age of information, bringing full-circle Otlet’s vision for an intelligent global network of organizing human knowledge. Much like Johannes Gutenberg, who combined a number of existing technologies to invent his revolutionary press, Berners-Lee was simply bringing together disjointed technologies — electronic documents, hypertext, markup, the internet — to create a new paradigm that changed our world at least as much as Gutenberg’s invention. But how, exactly, did we get there?


The 98 landmark technologies and ideas that bridged Otlet’s vision with Berners-Lee’s world-changing web are what digital archeologist Jim Boultonchronicles in 100 Ideas that Changed the Web (public library) — the latest installment in a fantastic series of cultural histories by British indie powerhouseLaurence King, including 100 Ideas that Changed Graphic Design100 Ideas that Changed Film100 Ideas that Changed Architecture100 Ideas that Changed Photography, and 100 Ideas that Changed Art....

Jeff Domansky's insight:

Maria Popova profiles 100 ideas that changed the Internet from the mouse to the GIF, by way of the long tail and technology’s forgotten female pioneers..

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Hiut Denim: Ten lessons from a maker | Medium

Hiut Denim: Ten lessons from a maker | Medium | Public Relations & Social Marketing Insight | Scoop.it

1) No one knows you exist.You make a great product. But the world isn’t holding its breath waiting for you....


But when you look at this way, things look different: Goliaths have more meetings, more committees, and more red tape. More ideas being killed by research, more to lose by taking risks, and more outdated business models that they are stuck in. More rules, more regulations, and more good people leaving. So who cares if they never run out of photocopier paper?


Use your strengths: your speed, your instinct, your passion. Back your ideas with hard work. And yes, love can and does scale. Good luck.There has never been a better time to be a maker.


Thank you, Internet. You have levelled the playing field.

Jeff Domansky's insight:

Hiut Denim shares a business philosophy that is fundamental, enduring and important! An absolute must-read for business, small business, marketing, PR and, well, anyone who is thoughtful about how they do business. 10/10

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