Public Relations & Social Marketing Insight

Presenting the recipients of Best In Class, a special award to commend the most impressive sites in each of the WOTY 2015 award categories.

In this series of posters, graphic designer Nick Barclay illustrates 14 famous films as circles of color. Dracula's poster features two red fang marks; Harry Potter's depicts the outlines of his famous broken spectacles; The Lord of the Rings is a giant gold ring to rule them all; Trainspotting is a series of pink track marks on pale flesh; and The Matrix is one red and one blue pill.

The posters are eye-catching pieces of abstract decoration, letting you pay homage to your favorite movies without making you cover your wall with giant photos of Keanu Reeves in a trench coat or Daniel Radcliffe holding a wand. Each poster is complete with some film buff stats: the date the picture was released, its budget, and how much it earned at the box office....

This is not another “use red instead of blue” article. We have heard that one time too many. Applying colors is a delicate process that needs to take in context the audience and the entire environment of the website you want to modify. The choice is highly individual, as it needs to fit the website’s (and the brand’s) personality.

However, there is one utterly universal principle. Do you know what rules our perception? It is contrast. This article will not tell you “use colors in your designs,” but will tell you “use contrasts in your designs,” followed by a proof in a form of a case study...