Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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bringing ideas to life

bringing ideas to life | Public Relations & Social Marketing Insight | Scoop.it

Bringing ideas to life in an organization can be a bumpy ride.


We’re all familiar with the myth of Isaac Newton sitting under the apple tree, waiting for inspiration to fall on his head. Newton’s apple is one of the more common symbols of innovation, right up there with Archimedes shouting Eureka from his bathtub. Metaphorically, that’s what we do when go to a brainstorming meeting to come up with new ideas. If the conditions are right, and the coffee strong enough, the next great idea just might fall on our heads.


What is often overlooked is what happens next, after the apple falls, when we have to actually bring that idea to life. If we’re not careful, Newton’s apple can turn into Newton’s applesauce, a watered down imitation of the idea. One of my first cartoons (back in 2002) was about this phenomenon.j...

Jeff Domansky's insight:

Tom Fishburne shares a brilliant post about design innovation. Recommended reading! 10/10

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Microsoft's Radical Bet on a New Type of Design Thinking

Microsoft's Radical Bet on a New Type of Design Thinking | Public Relations & Social Marketing Insight | Scoop.it

Perhaps you’re sitting here, reading this on your phone, absently checking your email whenever your attention drifts, tapping text messages to the friend you’re meeting tonight for dinner. 


You stand at the end of a long line of inventions, which might have never existed, but for the disabled. The keyboard on your phone, the telecommunications lines it connects with, the inner workings of email: In 1808, Pellegrino Turri built the first typewriter, so that his blind lover, Countess Carolina Fantoni da Fivizzano, could write letters more legibly. In 1872, Alexander Graham Bell invented the telephone to support his work helping the deaf. 


And, in 1972, Vint Cerf programmed the first email protocols for the nascent Internet. He believed fervently in the power of electronic letters. His proof was his own experience: Electronic messaging was the only seamless way to communicate with his wife, who was deaf, while he was at work....

Jeff Domansky's insight:

By studying underserved communities, the tech giant hopes to improve the user experience for everyone. This is a really inspiring story about technology and design. It has generated new respect for Microsoft for me and I truly applaud them for this radical redesign thinking. Great read! 10/10

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Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog

Color vs Contrast: Which one brings more conversion? - UsabilityTools.com Blog | Public Relations & Social Marketing Insight | Scoop.it

This is not another “use red instead of blue” article. We have heard that one time too many. Applying colors is a delicate process that needs to take in context the audience and the entire environment of the website you want to modify. The choice is highly individual, as it needs to fit the website’s (and the brand’s) personality.

However, there is one utterly universal principle. Do you know what rules our perception? It is contrast. This article will not tell you “use colors in your designs,” but will tell you “use contrasts in your designs,” followed by a proof in a form of a case study...

Jeff Domansky's insight:

Here's some smart thinking about why contrast is so powerful in web design.

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Mind Blowing 3D Sidewalk art!

Mind Blowing 3D Sidewalk art! | Public Relations & Social Marketing Insight | Scoop.it

3D Street Painting and 3D Pavement Art Illusion


Is it real?! The chalk drawing of London's most popular underground train station looks to have that couple a bit off-balance as the man holds onto the wall.. it must be as good in person as it is digitally! Wait ..is that sign on the far left not real?!

Jeff Domansky's insight:

Creativity with your coffee. This amazing collection of 3-D sidewalk art, done in chalk, will absolutely stun you! Essential viewing. 10/10

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An Illustrated Celebration of the Many Things Home Can Mean

An Illustrated Celebration of the Many Things Home Can Mean | Public Relations & Social Marketing Insight | Scoop.it

“Home,” Maya Angelou wrote in her magnificent meditation on belonging and (not) growing up, “is that youthful region where a child is the only real living inhabitant.”


Indeed, it seems that only for children, with their purity of feeling and their ability to“mediate the ideal and the real,” does the Venn diagram of home and house integrate into one fully overlapping circle. In adulthood, the circles drift further and further apart as we begin to project our conflicted dream-home ideals onto our real houses.In the impossibly wonderful Home (public library), illustrator and children’s book author Carson Ellis presents an imaginative taxonomy of houses and a celebration of the wildly different kinds of people who call them home...

Jeff Domansky's insight:

Absolutely inspiring creativity and design. Thanks to brilliant curator Maria Popova at Brain Pickings for sharing. A sweet reminder that despite our different walks of life, we have in common a shared longing to belong. Recommended viewing. 10/10

rodrick rajive lal's curator insight, March 16, 2015 1:02 AM

A must see picture that evokes a myriad metaphors for home! A metaphor of hope, joy, success, oneness and belonging, the home and the family are the basic units of a society, often in happier times, a place of rest and a place of security. But then this is about happy homes and not the 'other homes!' The Happy Home is an antidote for bullying of all kinds, even cyberbullying thrown in!

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50 Creative Facebook Covers to Inspire You (2015 Edition) – Design School

50 Creative Facebook Covers to Inspire You (2015 Edition) – Design School | Public Relations & Social Marketing Insight | Scoop.it
Your Facebook page cover photo is a small but powerful tool when it comes to promoting yourself, your services or your business. It’s the first thing seen by anybody who visits your Facebook page and you have the power to decide whether they just scroll past it or stop and have a proper look. Have a look at these creative examples to see how you can make the most out of your Facebook cover!...
Jeff Domansky's insight:
These Facebook covers are superb creativity and highly recommended viewing. 10/10
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Invoices Boring? Here Are The Top 25 Beautiful Designer Invoices You'll Fall in Love With

Invoices Boring? Here Are The Top 25 Beautiful Designer Invoices You'll Fall in Love With | Public Relations & Social Marketing Insight | Scoop.it

It’s the end of the day. You’ve just finished an exciting project, and it’s time to bill the client. You pull up your invoice template and instantly your good mood is gone. It’s so boring! Why can’t your invoice reflect your branding and express your thanks to the customer for their business?


Just because the invoice is a business document, doesn’t mean it has to be boring. An invoice is usually your last contact with a client, so why not leave them with a lasting impression? Done properly, your invoice can be an effective part of your marketing strategy....

Jeff Domansky's insight:

Talk about fresh thinking? Who knew invoices could be this creative? Well worth experimenting.

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A Fascinating Font That's Half Cloud, Half Sans-Serif Type - DesignTAXI.com

A Fascinating Font That's Half Cloud, Half Sans-Serif Type - DesignTAXI.com | Public Relations & Social Marketing Insight | Scoop.it
Amsterdam-based graphic designer José Bernabé has created a fascinating new type called Chemical Cloud.

By playing around with brushes in Photoshop, Bernabé successfully fuses a cloud-like pattern with a gradient of color, together with a sans-serif font as the backbone. The result is unexpectedly stunning.
Jeff Domansky's insight:

This is a very eye-catching font from a very creative designer. Some things are simply cool!

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12 Beautiful Modern Worship Spaces

12 Beautiful Modern Worship Spaces | Public Relations & Social Marketing Insight | Scoop.it
Religious architecture has been shaped by traditions that span thousands of years. But the times are changing. It's not all soaring cathedrals and stained glass any more.Faith and Form, a journal exploring intersections between religion, art, and architecture, honored dozens of projects in the 2014 International Awards for Religious Art & Architecture, many of which reimagine the long-established norms of what a mosque, or interfaith chapel, or convent can look like....
Jeff Domansky's insight:
The latest in religious architecture: a prayer room in Thailand, a streamlined Catholic church, and a convent that looks like a condo. A powerful illustration of serious design and creativity.
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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies | Public Relations & Social Marketing Insight | Scoop.it

Many agencies have launched their own incubators and accelerators in the past few years. Learn about 16 cool products agencies have launched.Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.That's why so many agencies have launched their own incubators and accelerators in the past few years....

Jeff Domansky's insight:

Many agencies have launched their own incubators and accelerators in the past few years.  This is REAL creativity!

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Responsive Websites Design - 32 Examples | Graphic Design Junction

Responsive Websites Design - 32 Examples | Graphic Design Junction | Public Relations & Social Marketing Insight | Scoop.it

Let’s take a quick look at some new trend of web design to keep in mind when designing your next site. Enjoy the list of thirty two inspiring responsive web design examples.

Jeff Domansky's insight:

Really impressive list of responsive website designs. Perfect inspiration and creativity with your coffee. Recommended viewing. 10/10

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Gorgeous Typographic Covers For 26 Classic Books

Gorgeous Typographic Covers For 26 Classic Books | Public Relations & Social Marketing Insight | Scoop.it

In September 2009, type designer Jessica Hische started what would become a wildly popular personal project: Daily Drop Caps, in which she intricately illustrated a decorative letter every day and uploaded it to her blog. Her lettering style modernizes an age-old typographic tradition: a drop cap is the single large letter that starts a book chapter, often seen in sacred texts or early editions of classic literature. The artform dates back to 2,000-year-old illuminated manuscripts.

Jessica Hische will debate the merits of algorithmic design at the 2014 Innovation by Design Conference, Wednesday, October 15, at the Metropolitan Pavilion in New York. Sign up today!

In collaboration with Penguin art director Paul Buckley, Hische has applied her colorful, ornate drop cap lettering to 26 book covers for classic works of literature and poetry--one for each letter of the alphabet. The Penguin Drop Caps series features bright jewels of book covers, each with an illustration of the first letter of the author’s last name, starting with Austen, Bronte, and Cather. The last batch of letters--X, Y, and Z for Xinran, Yeats, and Zafron--has just been released....

Jeff Domansky's insight:

Creativity with your coffee: gorgeous design from Jessica Hische. Recommended viewing. 10/10

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East Meets West

East Meets West | Public Relations & Social Marketing Insight | Scoop.it

Designing a home for a slopeside site alongside the main ski lift at Aspen Highlands presented architect Rob Sinclair with a variety of challenges.Chief among them was a logistical challenge: fit a 10,000-square-foot, four-story home on a steep quarter-acre lot, while considering city and county setback zoning restrictions and the additional constraints imposed by the presence of a ski lift just a stone’s throw away....

Jeff Domansky's insight:

Breathtaking mountain retreat in Aspen, Colorado.

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Choreographed drone dance in front of Mt. Fuji is the perfect juxtaposition of old and new

Choreographed drone dance in front of Mt. Fuji is the perfect juxtaposition of old and new | Public Relations & Social Marketing Insight | Scoop.it

In the infancy of the drone era, we’re still only certain about a handful of specific use cases. Choreographed drone dancing probably wasn’t one of them, unless you’re with MicroAd, the company that created this artful waltz of LED-laden drones in front of Mt. Fuji.

The production featured over 16,500 LED lights on over 20 drones that then launched into a choreographed performance at the foot of Mt. Fuji. The spectacle offered the perfect juxtaposition of old and new and an innovative way for MicroAd to show of its new Sky Magic Drone.

As the drones move through the night sky in conjunction with a band playing the Samisen (traditional Japanese guitar), it imparts a feeling of futuristic wonder that, for just a second, reminds you of the awe-inspiring power conceived at the intersection of tech and creativity....

Jeff Domansky's insight:

The creativity, innovation and nothingness of drones dancing at Mount Fuji.

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Website of the Year 2015 | CSS Design Awards

Website of the Year 2015 | CSS Design Awards | Public Relations & Social Marketing Insight | Scoop.it
Presenting the recipients of Best In Class, a special award to commend the most impressive sites in each of the WOTY 2015 award categories.
Jeff Domansky's insight:

you must grab a coffee and take 10 minutes to marvel at the creativity in this year's "best in class" design winners from CSSDA. Recommended viewing.  10/10

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The Simplicity Revolution in Banking

The Simplicity Revolution in Banking | Public Relations & Social Marketing Insight | Scoop.it

There are a million other things people would rather think about than banking. It is boring. It's tedious. It's complex. That's why financial institutions need to build an innovation strategy completely around making banking easy and saving people time.


In the opening remarks delivered at the Forum 2015, Jeffry Pilcher, the CEO/President and Founder of The Financial Brand, showed nearly 1,000 attendees why they need to simplify banking, and what they can do to pull it off. Here's the script from that speech....

Jeff Domansky's insight:

This message about the need for the banking industry to embrace simplicity is vital for all business and speaks to the potential for disruption in every industry. Thoughtful reading. 9/10

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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans | Public Relations & Social Marketing Insight | Scoop.it

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.


The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out "Taste It." Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda....

Jeff Domansky's insight:

Epic creativity!

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Showcase of Web Design Layouts with Angled Lines

Showcase of Web Design Layouts with Angled Lines | Public Relations & Social Marketing Insight | Scoop.it
Website layout designs naturally tend to make use of horizontal and vertical lines due to the blocky nature of the coding behind them, but designers are breaking free from these constraints by using dynamic angles in their designs. Sometimes these angled lines are simply background images created in Photoshop, but others are animated elements made directly in code. Check out today’s web design showcase to see some great examples of website interfaces with angled lines....
Jeff Domansky's insight:
What a wonderful collection of creative web designs with angles! Recommended viewing. 10/10
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4 TED Talks Every Marketer Should Watch

4 TED Talks Every Marketer Should Watch | Public Relations & Social Marketing Insight | Scoop.it
Think about all the different reasons you can provide value for your consumer base. If you can use those reasons to build a unique and inviting story, you’ll have built a strong brand and satisfied group of customers. Here are some examples of TED talks that exemplified this ability, and have something to teach all of us as marketers:
Jeff Domansky's insight:

Great viewing of TED presentations by Malcolm Gladwell (Choice, Happiness and Spaghetti Sauce), Sheena Iyengar (How to Make Choosing Easier), David Carson (Design & Discovery) and Seth Godin (The Tribes We Lead). 10/10

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Can You Guess The Film From These Colorful Circles? | FastCo.

Can You Guess The Film From These Colorful Circles? | FastCo. | Public Relations & Social Marketing Insight | Scoop.it
In this series of posters, graphic designer Nick Barclay illustrates 14 famous films as circles of color. Dracula's poster features two red fang marks; Harry Potter's depicts the outlines of his famous broken spectacles; The Lord of the Rings is a giant gold ring to rule them all; Trainspotting is a series of pink track marks on pale flesh; and The Matrix is one red and one blue pill.


The posters are eye-catching pieces of abstract decoration, letting you pay homage to your favorite movies without making you cover your wall with giant photos of Keanu Reeves in a trench coat or Daniel Radcliffe holding a wand. Each poster is complete with some film buff stats: the date the picture was released, its budget, and how much it earned at the box office....

Jeff Domansky's insight:

Here's a great quiz for movie buffs and a real source of inspiration for graphic designers.

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Watch How The US Stole Land From Native Americans | Co.Design

Watch How The US Stole Land From Native Americans | Co.Design | Public Relations & Social Marketing Insight | Scoop.it

This land was not our land.


As late as 1750—some 150 years after Britain established Jamestown and fully 250 years after Europeans first set foot in the continent—[Native Americans] constituted a majority of the population in North America, a fact not adequately reflected in textbooks," Claudio Saunt writes in an accompanying article. "Even a century later, in 1850, they still retained formal possession of much of the western half of the continent."


With Saunt's map, you can watch the shift occur. Each part is clickable, with information on the treaties that were used to negotiate cessions available via links in pop-up boxes. You can also search for a location or any Native American nation, such as Cherokee or Sioux, to see the land they once possessed. Color coding distinguishes between native lands (blue) and reservations (orange). The latter have dwindled significantly since their creation....

Jeff Domansky's insight:

Absolutely fascinating and sobering data visualization looks at settlement in the US as it took lands from the original residents.

Alison J. Garrow's curator insight, April 6, 2015 3:48 PM

Module Six

 

When the Europeans first came to what is now the United States it was holding many things that we take advantage of today, like trees that are constantly being cut down and not being replanted else where but having buildings built that is polluting the air. When the Europeans started to take over the land it started in the eat/southeast area and moved west/northwest and worked its way through the country till almost all of the land was taken over. Europeans fought the Native Americans to get their land and gain their supplies, many individuals died trying to keep what was rightfully theirs to begin with. White supremacy takes a big detail in this action. Europeans thought that they deserved the land and took what they thought was rightfully theirs, which is not how it was suppose to be. Native Americans fought for what they believed was theirs just like we do but we also fight for anything that we "think" it ours or should be. Europeans were theoretically the child in the sand box that did not like to share.  

Kasey Murray's curator insight, April 24, 2015 12:36 PM

Shows how whites took over native american land.

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How to create a color story | Medium

How to create a color story | Medium | Public Relations & Social Marketing Insight | Scoop.it

...Lens choices, camera angles, color palettes, editing rhythm, and more are all elements in a specific vocabulary created to best express the story.


Here’s the insight for color: instead of trying to map colors back to cultural associations (which are not fixed across all cultures, but change with every micro-culture), it’s better to assign meaning to each color and stick with it.


This trick works perfectly as long as you never break your own rules, unless, of course, the shock itself creates a greater truth....

Jeff Domansky's insight:

Here's how to apply cinematic color theory to your app, product, or startup. Excellent reading and fascinating ideas. 9/10

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The Hummingbird Effect: How Galileo Invented Time and Gave Rise to the Modern Tyranny of the Clock

The Hummingbird Effect: How Galileo Invented Time and Gave Rise to the Modern Tyranny of the Clock | Public Relations & Social Marketing Insight | Scoop.it

While we appreciate it in the abstract, few of us pause to grasp the miracles of modern life, from artificial light to air conditioning, as Steven Johnson puts it in the excellent How We Got to Now: Six Innovations That Made the Modern World (public library), “how amazing it is that we drink water from a tap and never once worry about dying forty-eight hours later from cholera.” Understanding how these everyday marvels first came to be, then came to be taken for granted, not only allows us to see our familiar world with new eyes — something we are wired not to do — but also lets us appreciate the remarkable creative lineage behind even the most mundane of technologies underpinning modern life....

Jeff Domansky's insight:

The always stimulating Maria Popova shares another post from the Brain Pickings blog. Always highly recommended reading.  10/10

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Gorgeous Side Show Portraits by Artists Ransom & Mitchell - if it's hip, it's here

Gorgeous Side Show Portraits by Artists Ransom & Mitchell - if it's hip, it's here | Public Relations & Social Marketing Insight | Scoop.it
San Francisco artists Ransom & Mitchell blend photography, digital painting and 3D CG to produce portraits of sideshow acts seen in traveling Carnivals from long ago.

These pieces were created by Jason Mitchell & Stacey Ransom for The Rough and Ready Sideshow, a group show at the Bash Contemporary. The show also includes artwork by Stephanie Vega, whose work I shared with you last Halloween, Alexandra Manukyan and Aunia Kahn.

Director/photographer Jason Mitchell and set designer/photo illustrator Stacey Ransom create highly detailed and visually lush portraits and scenarios by combining their talents with elaborate costumes, hair and make-up, props, hand-painted backdrops and set design. Then they add their own unique style of digital illustration and 3D computer generation.
Jeff Domansky's insight:

Intriguing digital multimedia and creativity at it's best.

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This Girl Used A Sharpie Pen On A Car And The Result Is Incredible

This Girl Used A Sharpie Pen On A Car And The Result Is Incredible | Public Relations & Social Marketing Insight | Scoop.it

...Woah.


What do you get when you give someone a Sharpie pen and a Nissan Skyline GTR? Probably a bunch of ugly scribbles on a perfectly nice car...unless you're this woman, who has such an amazing artistic talent that when her boyfriend equipped her with a Sharpie, she created a masterpiece out of his car.


It first started as a small project to cover up the dents and scratches on the bumper, but when she revealed her design, they both decided that she should cover the entire car in her doodles. It took her roughly 100 hours of work to finish this masterpiece! Check out her amazing work; it's obvious those 100 hours were very well worth it....

Jeff Domansky's insight:

Now that's creative!

Kyree D'andra McCullough's curator insight, April 7, 2017 10:47 AM

The car is an amazing car and have shown high performance on both the street an the track. But there is only one thing, they are only available in the united states as a grey market car. Which means they are new or used motor vehicles and motorcycles legally imported from another country through channels. Nissan has not imported this car to the U.S. and it is not certified for sale here. First off it is right hand drive. It also does not meet the DOT emissions controls test. It also has not been crash tested and certified by the DOT. Nissan does not import the Skyline although the current Japanese Skyline two-door is the car known as the Infiniti G35 Coupe in America. Parts for this car are non-existent in the U.S. There are a few importers that can sell a legal Skyline in the U.S. but they are very expensive. right hand drive doesn't mean a thing. In conclusion the cause of the car is the low market in the us for them. and the effect of that is that you can't find parts in the us for them and that they have to be imported. 

Kyree D'andra McCullough's curator insight, April 25, 2017 10:17 AM
The new Skyline GTR is the better car because the upgrades and modifications. The main differences between the generations are visual, although engine, drivetrain, suspension, interior, etc received updates as well The engine designations indicate the cc so the RB25 is 2500cc and the RB26 is 2600cc. With a stroker kit and a rebore you can increase the cylinder capacity of the engine. All cars sporting the GTR badge are 4WD unless converted, including the R32rs.As a first step, the general consensus among tuners is that the exhaust system needs to be replaced with a system with much less back-pres­sure. While this isn’t as cheap as fitting a perfor­mance air filter, the gains are much more worth­while. Bearing in mind that a standard R34 should be giving somewhere over 300bhp to start with, this mod releases plen­ty of power and makes for a very lively road car. Most pipes work well with a standard motor but, if you were planning to go a lot further with the engine, pick something much less restrictive. In almost all cases, the standard ECU should cope with a slightly increased boost level, and that the factory airbox won’t strangle the performance at birth. In the occasional case where fueling is a bit leaned out, a fuel computer would be sufficient to alter the mixture enough for this level of tuning, and maybe Iridium spark plugs to stop the originals melting. In conclusion with modifications an upgrades to the car it is the better car.
Kyree D'andra McCullough's curator insight, April 27, 2017 10:20 AM
Let's say you just happen to be driving an you get a flat tire. The first step is to Turn on your emergency blinkers and slowly merge as far off the road as possible and turn off your car but keep you blinkers on. Then you want to get into your trunk and get under the carpet and there you should find all the tools you need. There should be a jack and the jack bar under you dummy tire. Grab the jack and all the supplies you need. Third Place the jack under your car on the side that has the flat and your car should have a labeled place for the jack to sit on the frame as you jack it up. As you see the car slowly rise check the tire until you can rotate the tire and isn't touching the ground. Fourth you can take your crowbar with goes onto your lugnuts to bring your tire off. They will be tight. Go around one by one and loosen them. When they are all off then you can remove tire and put the dummy on. Now when you are putting the lug nuts back on do put them all back on finger tight then take your crowbar and go to every other one and tighten the nuts. until you can't turn them anymore. Last You can then let you jack down and put the old tire in the trunk with the rest of your tools. From there you should be ready to continue but a dummy should only be drove 50 miles at 40 miles per hour so don't rush or the dummy could cause problems and control of your car.