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Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans

Coke Zero Made a Drinkable Billboard That Is Actually Serving Soda to NCAA Fans | Public Relations & Social Marketing Insight | Scoop.it
From www.adweek.com - April 3, 2015 11:13 PM

Here's a fun way for brands to dole out product samples. As part of its sponsorship of this weekend's NCAA Men's Final Four competition, Coke Zero and Ogilvy & Mather installed a "drinkable billboard" that shoots soda through a massive straw into a public drinking fountain.


The 23,000-pound novelty is in White River State Park in Indianapolis, where the games are taking place. Coke Zero flows through 4,500 feet of straw to spell out "Taste It." Then the liquid travels from the bottom of the billboard to a sampling area with six fountain spouts where people can taste the soda....

Jeff Domansky's insight:

Epic creativity!

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From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies

From Nail Polish to Peanut Butter: 16 Unlikely Products Launched by Ad Agencies | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - November 6, 2014 10:26 AM

Many agencies have launched their own incubators and accelerators in the past few years. Learn about 16 cool products agencies have launched.Agencies have, within their walls, some of the most brilliant creative and strategic minds. But these creatives are subject to the volatile business of agencies: Project work that comes and goes, relationships with risk-adverse clients, and billing rates that are stagnant.Agencies believe they are in the services business, so that is what they do. But in reality, they have the knowledge, expertise, and experience necessary to create products, services, and software.That's why so many agencies have launched their own incubators and accelerators in the past few years....

Jeff Domansky's insight:

Many agencies have launched their own incubators and accelerators in the past few years.  This is REAL creativity!

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