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Curated by Jeff Domansky
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3 Trends Depicting the Future of Infographics | Gifographics

3 Trends Depicting the Future of Infographics | Gifographics | Public Relations & Social Marketing Insight | Scoop.it
From medium.com - May 18, 2017 1:57 AM

As a marketer, your content strategy is very important. Blogs, articles, social media posts, slide presentations, etc. There are so many ways to market your content.


But in the last few years, infographics have caught the attention of online marketers and media professionals. They feature a combination of text, design, and images to convert complex data into an easy-to-read piece of content.With evolving visual communication, infographics are now focusing on driving flexibility, shareability, and audience engagement. The three trends that will help you in doing so are...

Jeff Domansky's insight:

Three infographics trends to follow.

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Jeff Domansky's curator insight, May 19, 2017 8:59 AM

Three infographics trends to follow.
insta9 's curator insight, May 26, 2017 6:20 AM
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DigitalVibes's curator insight, October 27, 2017 2:54 PM
Las infografías llaman la atención en el sector del marketing porque combinan texto, diseño e imagen para convertir datos complejos en contenidos de fácil comprensión. 

Las tres tendencias actuales en el mundo de la infografía son:
1- Diseño Modular: "crear secciones claras y exclusivas para varios tipos de datos. Esto permite ver las secciones como partes indiviuales de un contenido o como una parte de una infografía".
2- Storytelling: "transportar al usuario de una narrativa a otra, crear una experiencia para ellos y dejarles participar en ella".
3- Contenido Divisible: "crear una pieza central de contenido que puede fragmentarse en muchas".

En este enlace se puede seguir leyendo el artículo propuesto y también se explica cada tendencia mediante una infografía:

También lanzamos la siguiente pregunta: ¿Cómo pueden ayudar estas tres tendencias en e  ámbito periodístico?

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The Essential Parts of a Winning Infographic (and How to Create Them)

The Essential Parts of a Winning Infographic (and How to Create Them) | Public Relations & Social Marketing Insight | Scoop.it
From maximizesocialbusiness.com - May 9, 2017 2:14 PM

Incorporating the use of infographics into your content marketing is a great way to boost social media engagement, conversions, and your brand’s credibility as an information source. However, it’s not a “magic bullet” that can be implemented with no strategy whatsoever.

Remember that customers, influencers, and competitors will judge your brand quality by the kind of visual content you publish. Apart from understanding the different types of infographics, you also need to know the essential parts that make an infographic shareworthy. You also need to execute a well-planned promotion strategy to fully leverage the infographic.

Of course, hiring an infographic design specialist and a content marketing expert for promotion purposes is one way to go. But if you have a DIY-style infographic strategy here are the components you shouldn’t forget:

Jeff Domansky's insight:

Simple ways to create a winning infographic.

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