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“Members only” – “limited offer” – “guaranteed” – “discover” – “check out”…
If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are effective because they create a sense of urgency and pique people’s interest.
The other reason why these words and phrases sell has a lot to do with their simplicity. We recognize them instantly — and are more likely to take action as a result.
Not convinced? Check out this infographic created by Uberflip. You will find an interesting list of the most persuasive terms used in marketing over the years....
Very fascinating article. I've always been intrigued by the selective use of certain words...and their impact.
How important are words for modern marketers?
Take a look at this infographic!