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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts

'Thought Leader' gives talk about 'Thought Leadership' that will inspire your thoughts | Public Relations & Social Marketing Insight | Scoop.it
From www.cbc.ca - June 8, 2016 3:05 PM

Pat Kelly vividly remembers when he first knew he was a "thought leader": 

"In 2005, I met another 'thought leader' and I asked him how he became a 'thought leader' and he said 'I don't know.' It was then that I knew I could be one too." 

Pat Kelly showing that he is a true "thought leader" on the This Is That Talks stage in Whistler, BC. (Joseph Schweers/CBC)
Kelly proved his skill at leading thoughts on the This Is That Talks stage this past April in Whistler, BC. As you can see in the video of his talk, Kelly confidently made grand statements, spoke with his hands, and had slides - all hallmarks of a true "thought leader" or "influencer."

"My talk was a big success: I said things and the audience nodded their heads."

Based on the success of his talk, Kelly hopes to appear on a number of podcasts about "big ideas."...

Jeff Domansky's insight:

Very funny take down on thought leaders.

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25 Things Influential People Do Better Than Anyone Else

25 Things Influential People Do Better Than Anyone Else | Public Relations & Social Marketing Insight | Scoop.it
From www.forbes.com - November 2, 2014 6:55 PM
How do people become truly influential in the social age?

If you, like me have been raised with the notion that celebrities, sports stars and politicians were influential because of what they do and not who they are – we’re on the same page. But when you actually examine today’s influential people and how they became influential – the picture has changed dramatically.

Influence is both a natural and learned quality that is developed over time. It can still be inherited, received by winning an election, or conveyed by a new job title – but that’s becoming less prevalent now. I’ve seen influencers in the social age drive tremendous awareness for social causes, leads for companies and votes for presidential elections.

Many of these influencers have mastered the art of communicating what everyone else is thinking or what they should be thinking. They are curious and always ask, “What’s important here?”
Jeff Domansky's insight:

Mark Fidelman explores what influential people do better than everyone else. Good read.

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Gerard Downey's curator insight, November 2, 2014 8:11 PM

Keeping the good side out :)
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | Public Relations & Social Marketing Insight | Scoop.it
From www.socialbro.com - October 24, 2014 4:18 AM

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....

Jeff Domansky's insight:

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

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Marco Favero's curator insight, October 24, 2014 5:58 PM

aggiungi la tua intuizione ...
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A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow}

A guide to free and easy influencer research tools - Schaefer Marketing Solutions: We Help Businesses {grow} | Public Relations & Social Marketing Insight | Scoop.it
From www.businessesgrow.com - August 12, 2014 10:44 PM
The cost of influence marketing tools have gone up but here are some influence research tools to determine who is pulling their weight on the web


...I was embarassed for this Fortune 500 company that equates Twitter followers with influence. That is so 2011.


Today we need more than that, right? Problem is, for cheapskates like me it’s getting harder and harder to find free tools to use. As influence marketing has gotten hotter, the prices have gone up on great platforms like Traakr and Appinions which don’t even offer free trials any more.


So here are a few work-arounds for people trying to get a handle on influence marketing on the cheap....

Jeff Domansky's insight:

Always great social marketing advice from Mark Schaefer and recommended reading 9.5/10.

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Mike Allen's curator insight, October 25, 2014 5:50 PM

Influencers come in sectors with specific areas of interest. For example an influencer on female  clothing  may be a laggers in tourism destinations, but still be an influencer on additions to mobile phones. So select influencers intelligently and make sure their friends click onward!
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Why Influencer Marketing Matters [Worksheet] - Pardot

Why Influencer Marketing Matters [Worksheet] - Pardot | Public Relations & Social Marketing Insight | Scoop.it
From www.pardot.com - December 11, 2014 11:41 PM
It may seem tempting to seek out people in your industry who have millions of followers on social media, but don’t get ahead of yourself. While there’s nothing wrong with including them in your strategy, pay attention to the little guys too. Many people in your industry are well-known among a niche crowd, and they may be much more accessible than a CEO with 10 million Twitter followers.

So how do you go about finding these influencers? Here are five different tools you can use.
Jeff Domansky's insight:

Here's a very useful worksheet to help you identify and connect with influencers.

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What Makes a Person Influential? | Feldman Creative

What Makes a Person Influential? | Feldman Creative | Public Relations & Social Marketing Insight | Scoop.it
From feldmancreative.com - November 2, 2014 6:51 PM

“How do people become truly influential in the social age?”

Clearly, Mark and I admire many of the same people. His article is full of examples where he showcases leaders in new media marketing and speaks to their qualities.

Monsters of Influence
The Forbes article inspired me to create my take on the qualities of a person of influence. It became a slide deck with a fun Halloween-themed twist and earned a spot as SlideShare of the Day.

I hope you enjoy it, share it, and comment below with your feedback and any ideas you have about the qualities of influential people.

Jeff Domansky's insight:

Barry Feldman offers a thoughtful and very creative look at influence and thought leadership. Recommended viewing.  9/10

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How to Become a Twitter Influencer: Science and Practice |

How to Become a Twitter Influencer: Science and Practice | | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - September 5, 2014 10:30 PM

Do you want to be a sought-after resource in your niche?


Do you need tips on how to become a Twitter influencer?


To be a leader on Twitter, it’s important to understand the dynamics of Twitter conversations and the role of influencers.


In this article I’ll show you the two most important types of Twitter influencers and how you can become one....

Jeff Domansky's insight:

Hub or influencer? Neil Patel shows you the two most important types of Twitter influencers and how to become one.

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