Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro

“Why ‘Influencers’ On Social Media Offer You Precisely Zilch” | SocialBro | Public Relations & Social Marketing Insight | Scoop.it
From www.socialbro.com - October 24, 2014 4:18 AM

"I mean, influencers are a nice idea. But actually, they’re not needed. They’re no better than a couple of normal people endorsing your brand and will have no long-term impact. They’re overrated and make no difference to your business as people trust them no more than anyone else on the internet…”


Imagine if someone said this to you, straight-faced. We’ve seen it happen and it’s stuck with us. Not only do we respectfully disagree, but we’d like to take this chance to refute the above notion and actually point out the benefits of getting ‘influencers’ on your side.


Increasing customer advocacy is now a top priority for 67% of CMOs, and with 74% of customers relying on social media to guide their purchasing decisions you can begin to see why it’s such a high priority.


Here’s 8 reasons why getting widely trusted people from your field to sing your praises can only be a good thing for your business....

Jeff Domansky's insight:

Despite Andy Vale's linkbait headline, he serves up eight reasons why social influencers make a difference to your business.

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Marco Favero's curator insight, October 24, 2014 5:58 PM

aggiungi la tua intuizione ...
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Using social media monitoring to identify the influencers relevant to you | Econsultancy

Using social media monitoring to identify the influencers relevant to you | Econsultancy | Public Relations & Social Marketing Insight | Scoop.it
From econsultancy.com - December 20, 2012 10:52 PM

The sheer wealth of social media monitoring tools available is matched only by the richness of practical uses that they afford users. Considering this, I thought it would be useful to list some of the key ways you can get the most out of your monitoring tool, starting with identifying influencers. 

 

...You need to be looking at both relevancy to your search AND the metrics that help determine influence. Your approach may value one process over the other, but the essential part is that you undergo both of them in order to find a suitable list of influencers.

 

This is just one of a series on the most effective ways to use a monitoring tool, so stick around for more insight. 

Jeff Domansky's insight:

Good read and tips on evaluating influencers.

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Martin (Marty) Smith's comment, December 20, 2012 11:00 PM
ORM is HOT because we must know the conversations that we are part of (without knowing) and those that represent gold we can mine.
Professor Sanabria's comment, December 23, 2012 11:02 AM
Social media ... bridging tactics with monitoring and evaluation.
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Will Influencer Marketing Build or Break Brand Trust? | Branding Magazine

Will Influencer Marketing Build or Break Brand Trust? | Branding Magazine | Public Relations & Social Marketing Insight | Scoop.it
From www.brandingmagazine.com - March 14, 2013 2:24 AM

An interview with author Danny Brown about the rise, and future, of influence marketing. Trust continues to be a serious issue, and deficiency, for brands of all categories. The 2013 edition of the Edelman Trust Barometer notes that, while trust in business has risen slightly, it is still at a lowly 58%. Globally, trust in business leaders, the traditional top-down influencers, is much lower among the general population – just 18%. Edelman attributes this partly to profound and repeated ethical and moral lapses in business, but also to the rise of other influencers – employees, activists and everyday people – empowered a the multitude of social media and technological opportunities. They describe it as a new “Diamond of influence.” The business of selling brands is starting to refer to it as Influencer Marketing....

Jeff Domansky's insight:

Great quote about "the rise of other influencers – employees, activists and everyday people – empowered a the multitude of social media and technological opportunities."

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