Public Relations & Social Marketing Insight
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Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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Micro-Influencer Marketing: A Comprehensive Guide | HubSpot

Micro-Influencer Marketing: A Comprehensive Guide | HubSpot | Public Relations & Social Marketing Insight | Scoop.it
From blog.hubspot.com - March 7, 2017 10:29 AM

A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media to promote products with authentic, visual posts instead of sponsored ads.


In this blog post, we’ll tell you everything you need to know about micro-influencers, including what brands are using them successfully and how you can connect with these individuals to promote your brand....

Jeff Domansky's insight:

You've heard of influencer marketing, but have you heard of micro-influencers? HubSpot helps you learn more about the new social media advertising strategy all over Instagram.

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Jeff Domansky's curator insight, March 7, 2017 10:33 AM
Jeff Domansky's insight:


You've heard of influencer marketing, but have you heard of micro-influencers? Learn more about the new social media advertising strategy all over Instagram.
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Content Curation: First step to building influencer relationships for your content strategy - Traackr

Content Curation: First step to building influencer relationships for your content strategy - Traackr | Public Relations & Social Marketing Insight | Scoop.it
From traackr.com - May 28, 2015 8:01 PM
There are many reasons why influencer amplification works. As Traackr’s Pierre Assayag puts it: rising above the noise is hard – even for established brands – so you need the help of credible, trusted, influential people in your industry.


So the question is: What is an easy way to get started with building influencer relationships?


Influencers typically don’t respond to cold calls. The agencies who believe that email campaigns to people with a Klout score above XX to promote content to share – they’ll finish to die soon if they’re not already extinct. For influencers to amplify your content, you need to build relationships with them.


There are several ways to build relationships with influencers but like any relationship building, you have to give before you get....

Jeff Domansky's insight:

Scoop.it CEO Guillaume Decugis offers a valuable perspective on content curation as a primary influencer tool. 

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11 of the Best Influencer Marketing Tools

11 of the Best Influencer Marketing Tools | Public Relations & Social Marketing Insight | Scoop.it
From blog.hootsuite.com - September 19, 2016 11:02 AM

Finding the right influencers and building relationships is hugely important for your brand. It will help you reach a wider audience, target ideal customers, and create more trust between you and your social following.

 

According to a McKinsey Study, marketing-inspired word-of-mouth generates more than twice the sales of paid advertising and customers have a 37 percent higher retention rate.

 

For every dollar spent on influencer marketing, marketers see a $6.50 return.You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months.

 

However, finding the right influencer marketing tools can be a major challenge. That’s why we’ve provided a list of tools to help you develop your influencer marketing strategy. Bookmark th...

Jeff Domansky's insight:

Good collection of influencer tools shared by HootSuite.

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Jeff Domansky's curator insight, September 19, 2016 11:04 AM

Good collection of influencer tools shared by HootSuite.
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