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A recent report by the Pew Research Center stated that 78% of Internet users research products and services online. And this is not people going to company websites to be spoon-fed corporate descriptions – this is people engaging with brands, reading reviews, and seeing how their peers view companies and products.
A large majority of this is done through social media and if you are not a part of the conversation, you are losing out on a chance to manage and grow your brand’s reputation. One of the best ways to grow your brand’s presence is by targeting and engaging influencers, this allows you to quickly grow your brand’s awareness and influence.
These five steps will show you the ins-and-outs of targeting and engaging influencers to maximize your brand presence....
Great advice for influencer marketing tips, tools and strategies.