Public Relations & Social Marketing Insight
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Public Relations & Social Marketing Insight
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
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New Science Behind Trust and Recommendations on Social Media

New Science Behind Trust and Recommendations on Social Media | Public Relations & Social Marketing Insight | Scoop.it

What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation – about you? These are the questions that drove researchers to survey “more than 24,000 social media-connected consumers.”


The infographic below, which includes many of their findings, will help any marketer or brand manager better understand the power of recommendations on social media. Learn how to tailor your influencer and advocacy marketing with the help of the data below....

Jeff Domansky's insight:

This report takes a fresh look at the science of recommendations, marketing and word of mouth.

Kasia Hein-Peters's curator insight, March 12, 2015 6:43 AM

Not all social media are created equal as it comes to customer's trust...

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Unleash Your Inner Influencer with Content Marketing #NMX

Unleash Your Inner Influencer with Content Marketing #NMX | Public Relations & Social Marketing Insight | Scoop.it

Discover how to elevate your status as a content marketing influencer and build your business with strategies from Chris Ducker and the New Media Expo...


... It’s not as difficult as you think, and it all revolves around efficient content marketing and re-purposing. Serial entrepreneur Chris Ducker outlined the process in an NMX super session, charting the path for people to build their influence. Ducker, author of The New Business Manifesto, presented a plan for entrepreneurs to build personal/brand influence with content marketing, eventually seeking to launch a business from that attention.


AHere are Ducker’s five steps for entrepreneurs and content creators looking to build the “Business of You”You”...

Jeff Domansky's insight:

5 easy steps to becoming a social media influencer from @TopRank.

Mike Gladson's curator insight, January 7, 2014 1:26 AM

I think its also important to tell your story,  your products story and your client positive results stories. 

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7 Must-Read Articles On Blogger Outreach - Ninja Outreach

7 Must-Read Articles On Blogger Outreach - Ninja Outreach | Public Relations & Social Marketing Insight | Scoop.it

It’s surprising how many businesses I talk to which aren’t familiar with the concept of blogger outreach.Although blogger outreach has been around for a number of years, there is still quite a bit of novelty in it (great time to be a blogger outreach software).If you’re in need of brushing up, here’s some must read articles!..

Jeff Domansky's insight:

Blogger outreach is definitely an art.

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30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience

30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Public Relations & Social Marketing Insight | Scoop.it
Your content is good. You know your material. You know how to put words together in a way people want to read. You're nearly there. But the game isn't

Via janlgordon
Jeff Domansky's insight:

I agree with Jan. These are useful tips for bloggers.

Jeff Domansky's comment, January 17, 2013 2:48 PM
Jan, I always enjoy your curation. Keep the great material coming.
janlgordon's comment, January 19, 2013 12:36 AM
Thanks so much Jeff Domansky, I really appreciate your kind words!
Better Homes, Better Life's comment, January 26, 2013 11:19 PM
Outstanding article... blogging is harder than most people think and that is why so many quit.... My blog is finally starting to pay off after a long while.... have to keep going even when only a few are reading... thanks...