 Your new post is loading...
Your new post is loading...
The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn't change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we collected data from more than 6,300 marketers and salespeople from around the globe, which we've compiled in the 2017 State of Inbound report. It examines the relationship between company leadership and employees, details on collaboration between marketing and sales teams, and a look at what the industry’s foremost marketers are adding to their strategy in the coming year....
Supply is way up, and demand is relatively flat. The increased competition means understanding how your prospective buyers research and buy is even more critical. I’ve spent the last year studying the changes in prospect behavior, and I’ve come to the conclusion that we’re looking at another revolution -- which heralds the second act of inbound marketing. Here’s what that means for you, your prospects, your business, and your 2017 marketing plan....
Inbound marketing utilizes that permission-based approach, reaching people organically through SEO, blogs, and social media. Instead of interrupting consumers with cold calling and ads, inbound marketing leverages captivating content that solves a real problem for your target market, ultimately guiding potential customers directly to your website where you can pull them into your sales process. And it really works. Inbound marketing delivers 54 percent more leads than traditional marketing at much lower costs. So how can your small business tap into inbound marketing to capture and convert more customers without spending more money? Here are four things you should do to make inbound marketing work for you:...
The psychology of selling hasn’t changed – it is embedded in human behavior and our habits.
We buy stuff because it relieves a pain in our life, it appeals to our sense of belonging and it makes us excited. We make that final purchase decisionbecause for some reason we can’t wait any more – it is an urgent and important matter that needs to be attended to right away.
These elements of human behavior contribute to the verbal and visual make up of our websites.
Another layer has been added to these traditionalconcepts, however, based on findings of neuroscience and the fact that selling is nolonger face-to-face.
It relies, instead, on stimulationof the viewers senses and the parts of the brainthat are activated.
Effective calls-to-action (CTA’s) will combine both traditional selling strategies and the information that neuroscience provides.
So let’s take a look at 5 practical ways that psychology and selling combine to increase conversions on your website.... ..
If the average business has an ROI of 4,300% from email marketing with those kinds of open rates, imagine what you could do if 50-60% of your list opened and interacted with your emails.
In this post, I will show you how to achieve those results.
Inbound Marketing is drawing people in and attracting them to your website or brand with content driven information. There has been a fundamental shift in the way people seek out information and people are now searching online. Customers no longer wait for a phone call to obtain information about a product or service they might be interested in.
Content sharing, creative marketing and social media are now dominating buying habits. Inbound Marketing demands that instead of interrupting what people consume, we need to be what they want to consume, which is one of the many mission statements of Inbound Marketing.
This is “human friendly” marketing and it's marketing humans love. Pointing out ideas to people who particularly want to hear them is what Inbound is all about. Set goals to find out about what your searchers are interested in and create material specifically for your buyer persona (ideal customer)....
If Oglivy knew anything, he knew how to make ideas stick. And when it comes to landing pages, you can’t afford for them not to be sticky.
Sticky landing pages have a direct conversion path. The job of a sticky landing page is to get your visitors to stick to it – and not end up on some other page. This is why sticky landing pages are the most effective pages, because they help your visitors stick around until they have clicked your call to action button.
Sticky landing pages have no distractions or detours on them. They get your visitors to trust your product, like your product, and (eventually) buy your product.
Today, we’re going to dig up some of Ogilvy’s most famous advertising quotes, and we’re going to show you how you can create the stickiest landing pages....
There are too many WWWs, too many work-in-progress websites, too many places to get lost. Building an eye-candy landing page is a must if you aim to keep your prospective users interested and start a meaningful dialogue.
Starting from here, you need to make sure you go straight to the point and use the best tools for your business purposes. For example, one is Qards, a robust WordPress visual editor crafted by Designmodo. It is intuitive and easy to use, and you can create a landing page in minutes....
Inbound marketing, is an approach to marketing that flies in the face of traditional, old school methods. According to the numbers, it’s much more effective at improving the bottom line.These inbound marketing stats reveal just how effective this approach is....
It’s incredibly rare that a prospect responds to a salesperson’s first outreach attempt. This necessitates following up … and following up on your follow ups.
But how many prospecting touchpoints should salespeople make before they call it quits? When should they send these messages? And should they email, call, or reach out in another way? The “how,” “when,” and “what” of following up is important to get right if a rep hopes to snag the buyer’s attention and make a sale.
Here’s a guide that can help you optimize your prospecting process and significantly improve your response and connect rates, even with no changes to the content of your messaging.
There’s an assumption that traffic will just naturally convert to leads, but that isn’t always the case.
And what if you don’t have traffic, but want to generate leads for your business today?
In that case, you have to pursue other avenues.
I’m going to be covering 13 different ways to generate leads for your business, many of which are free, simple, and can be started now....
Content marketing is often the focus of an inbound marketing strategy, but there’s more to it than that. A good corporate website is a crucial foundation for this type of marketing. Good inbound marketing websites rely on a careful combination of these five must-have characteristics:...
Writing web content with the funnel in mind increases leads and sales.
Web content supports the lead generation funnel in many ways.
Some content builds awareness, pulling your audience in toward you. Other writing compels your audience to act, building trust. Specific content affects specific parts of the funnel.
So as a web content writer, you can write content to strengthen different parts of the funnel....
|
The most successful inbound marketers learn skills and create habits in their first 100 days in this new role. To make sure your trajectory is set correctly, we've catalogued much of what you'll need to succeed in inbound marketing. Don't be scared by the length -- remember, this document is one to use over the course of three months. Still, it's not intended to be a complete list of every little thing you need to know -- rather, it’s a fairly comprehensive collection of the fundamentals. Your company's own plan can be tailored based on the goals you need to achieve, but this outline is a good guide to begin with....
There’s no shortage of lead capture page examples on the Internet. There is, however, a lack of lead capture pages that are optimized to do what they were created to do (capture leads!).
What most marketers forget when creating lead capture pages is that just slapping a form on a page doesn’t make it a lead capture page. To make it a viable lead capture page, there are necessary elements that you must include converting visitors into leads.
So, what are these elements that help jumpstart your revenue cycle? We’ve hand-picked four lead capture page examples to show you how an optimized lead capture pages should look....
What is the purpose of blogging?
If you ask this question to someone who prescribes to the inbound marketing methodology versus someone who doesn’t, you’ll get very different answers. Here are the types of responses I would expect: The Non-Inbounder: To write about our industry, get web views, and build SEO. The Inbounder: To establish industry expertise, build brand awareness, increase SEO, and promote content to drive traffic back to our site, get conversions, and fill up our pipeline to continue marketing to prospects.
Pretty different, right? While one has a very basic understanding of the importance of blogging, the other knows how to harness the power of blogging and incorporate it with other marketing efforts.
Here are some things a blog built on the inbound marketing methodology will have that others may overlook....
In my recent blog on channel conversion rate, I mentioned conversion was only the initial piece of the puzzle. To get the full picture of how effective your acquisition channels are, you also need to look at win rate, velocity, and pipeline created vs. cost.
So in this fourth blog in the Marketo Institute series, we’re going to look at the next two channel pipeline metrics: win rate and velocity.
You can’t measure the effectiveness of a channel just based on conversion rate. A lot of marketers fall in to the pit trap of stopping their metrics right before the marketing-to-sales handoff.
Without closed loop visibility from sales back to marketing, you often hear conversations like these:
Marketing: “Here are some high converting leads!”(3 months later)
Sales: “Those leads were garbage.”...
No matter the size or nature of your company, having a business blog can keep you in touch with your customers, build rapport and boost your bottom line.
In fact, it’s been found that marketers who actively blog receive 67% more leads than those that do not.
Add to that the ability blogs have to build trust (rated as the 5th most trusted source for accurate online information), and blogging would seem to be a no-brainer.
Yet many businesses are still struggling to build momentum and find an audience.
If this is you and you’re ready to build a successful business blog, then read on! Tqhe tips below will show how you to harness the power of blogging and become a better blogger…overnight....
Now if you live in the world of B2B marketing, you have been inundated with statistics for the last four years claiming sales is being disintermediated by today’s empowered buyer, with statistics like “57% of the buying process is complete before a buyer talks to sales” or “70% of the buying process is now digital.”
But Sirius, to their credit, looked at this again. According to their research, more than 50% of buyers talked to a sales person at the beginning of the buying process. For more complex purchases, the figure increases to two-thirds!
The most impactful “content” according to their research? A sales presentation. Not a video. Not a white paper. Not any of the content we produce as marketers. But a real live presentation from sales....
If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?
Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.
So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....
There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others. The key in all of this is to maximize conversions.
So, in the spirit of solving marketing problems and maximizing conversions, it’s helpful to maintain a checklist of marketing techniques – a kind of master document to quickly reference for accountability.
With that in mind, here’s the essential landing page checklist for inbound marketing....
The writing is on the wall. Inbound marketing is the way to go.
But how do we know this is the case? For someone who hasn’t seen inbound marketing tactics in action, there is plenty of reason to be skeptical. By understanding inbound marketing’s effect on Return On Investment (ROI), we can see just how powerful an impact it has on the bottom line....
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.
Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 website visits a day. What do you do with all of this traffic, and how can you turn it into actual conversions?Tools like Commerce Sciences, Toonimo, SocialBro and Crowdbooster will help you get the job done and make sure your marketing efforts aren’t falling short....
You know what they say: you can catch a lot of flies with honey, but you can catch more honeys being fly. Try that cliche in a bar and it might end with a drink thrown in your face, but adapting that mindset in your inbound marketing strategy could not only improve lead generation rates, but also increase the number of qualified leads your business attracts.
This article will focus primarily on the step that comes after your stones are in place––your pebbles, or the best practices for generating leads using your content. You will quickly understand how companies that are hopping aboard the content train are generating 67% more leads per month than those who don’t....
|
![9 Inbound Marketing Stats You Need to Know in 2017 [New Data] | Public Relations & Social Marketing Insight | Scoop.it](https://img.scoop.it/-x6mYcWCYZtCsI6eY79D-jl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
Check out the top stats on marketing and sales from HubSpot’s 2017 State of Inbound Report. Recommended reading. 9/10