Public Relations & Social Marketing Insight
443.4K views | +0 today
Follow
Public Relations & Social Marketing Insight
Social Media
Social marketing, PR insight & thought leadership - from The PR Coach
Curated by Jeff Domansky
Your new post is loading...
Your new post is loading...
Scooped by Jeff Domansky
Scoop.it!

Landing Page Copywriting Secrets the Pros Never Share

Landing Page Copywriting Secrets the Pros Never Share | Public Relations & Social Marketing Insight | Scoop.it
From unbounce.com - May 16, 2015 4:09 AM

If you could hire four top copywriters to write your landing page, what would they do for you? What are the tricks they’d use to get visitors to convert?


Your visitors are less patient. When they face too many traffic jams on your landing page journey, they might click away – and you could lose them forever.


So, as you prepare to write, keep this in mind: you must remove all road blocks and make your visitor’s journey smooth to improve conversions....

Jeff Domansky's insight:

Planning to build a landing page? Here's how to do it right with tips from four of the best. Recommended reading. 9/10

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Inbound Marketing Stats Prove 'Old' Way Is Wrong | RUNNER

Inbound Marketing Stats Prove 'Old' Way Is Wrong | RUNNER | Public Relations & Social Marketing Insight | Scoop.it
From runneragency.com - May 12, 2015 9:53 AM
Inbound marketing, is an approach to marketing that flies in the face of traditional, old school methods. According to the numbers, it’s much more effective at improving the bottom line.These inbound marketing stats reveal just how effective this approach is....
Jeff Domansky's insight:
The latest inbound marketing stats prove that the inbound methodology is more effective (and more cost-effective) than traditional marketing methods.
more...
Mike Allen's curator insight, May 14, 2015 8:06 AM

well worth thinking about!!
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement

Inbound Marketing: How focusing on customer stories saw a 35% increase in content engagement | Public Relations & Social Marketing Insight | Scoop.it
From www.marketingsherpa.com - May 1, 2015 2:15 AM
Finding a vantage point to observe customer stories is incredibly important. Knowing this, online learning and teaching platform Udemy was looking for a way to engage in the conversations its users were having outside of brand platforms.
Jeff Domansky's insight:
Here's an excellent case study from Marketing Sherpa. It illustrates how storytelling can have a big impact on inbound marketing and sales.
more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

4 Tools to Drive Conversions From Your Social Traffic

4 Tools to Drive Conversions From Your Social Traffic | Public Relations & Social Marketing Insight | Scoop.it
From www.socialmediaexaminer.com - February 10, 2015 9:31 AM
Companies that generate more than 1,000 Facebook likes also receive nearly 1,400 website visits a day. What do you do with all of this traffic, and how can you turn it into actual conversions?Tools like Commerce Sciences, Toonimo, SocialBro and Crowdbooster will help you get the job done and make sure your marketing efforts aren’t falling short....
Jeff Domansky's insight:
Do you want to increase your conversion rate? Here are four tools to help you optimize social traffic conversions.
more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Essential Landing Page Checklist for Inbound Marketing | SEMrush Blog

Essential Landing Page Checklist for Inbound Marketing | SEMrush Blog | Public Relations & Social Marketing Insight | Scoop.it
From www.semrush.com - May 13, 2015 1:26 AM

There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others. The key in all of this is to maximize conversions.


So, in the spirit of solving marketing problems and maximizing conversions, it’s helpful to maintain a checklist of marketing techniques – a kind of master document to quickly reference for accountability.


With that in mind, here’s the essential landing page checklist for inbound marketing....

Jeff Domansky's insight:

Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing). This checklist will help you get it right.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Inbound Marketing Yields Positive ROI (and We Can Prove It) | RUNNER

Inbound Marketing Yields Positive ROI (and We Can Prove It) | RUNNER | Public Relations & Social Marketing Insight | Scoop.it
From runneragency.com - May 12, 2015 9:48 AM

The writing is on the wall. Inbound marketing is the way to go.


But how do we know this is the case? For someone who hasn’t seen inbound marketing tactics in action, there is plenty of reason to be skeptical. By understanding inbound marketing’s effect on Return On Investment (ROI), we can see just how powerful an impact it has on the bottom line....

Jeff Domansky's insight:

Inbound Marketing yields provable, positive return on investment (ROI) by nurturing customers throughout the Buyer's Journey, not just pushing the hard sell.

more...
No comment yet.
Sign up to comment
Scooped by Jeff Domansky
Scoop.it!

Hubspot
2014 Year In Review

Hubspot <br/>2014 Year In Review | Public Relations & Social Marketing Insight | Scoop.it
From www.hubspot.com - February 12, 2015 9:33 AM

Get a glimpse into the monumental year we've had with HubSpot's 2014 Year in Review.


Highlights include:

- Customer Growth

- International Expansion

- Culture

- News...

Jeff Domansky's insight:

Hubspot shares inbound success in its 2014 Year in Review Magazine.

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn