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There are a million other things people would rather think about than banking. It is boring. It's tedious. It's complex. That's why financial institutions need to build an innovation strategy completely around making banking easy and saving people time.
In the opening remarks delivered at the Forum 2015, Jeffry Pilcher, the CEO/President and Founder of The Financial Brand, showed nearly 1,000 attendees why they need to simplify banking, and what they can do to pull it off. Here's the script from that speech....
This message about the need for the banking industry to embrace simplicity is vital for all business and speaks to the potential for disruption in every industry. Thoughtful reading. 9/10